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Highlights from our PR Analytics conference

15th March 2013


Thank you to everyone who came along to our PR Analytics conference. If you missed out, or you attended and want a reminder of your time, here is a video with the highlights of the day.

The speakers and their topics of discussion at this conference were:

Chairperson
Barry Leggetter, Executive Director, AMEC

The great public relations measurement scandal
David Rockland, Partner/CEO, Global Research and Ketchum Change, Chairman of the International Association for Measurement and Evaluation of Communication (AMEC
)

How PR can be measured as part of an integrated marketing solution
David Brimson, Regional Director Sales and Marketing – Europe, McLaren Automotive

Social Media Measurement: Why all your old PR measurement criteria are dead
Richard Bagnall, Chairman, AMEC Social Media Measurement Group

Google Analytics illustrates that PR delivers customers who are likely to spend money more on your website that pay per click or natural search
Andrew Smith, Director, Escherman

The Measurement for Informed Action
Kimberly Bowman, Senior Adviser - Performance and Effectiveness Campaigns and Policy Division, Oxfam GB, Monitoring, Evaluation and Learning Lead, Oxfam International

Moving PR measurement from a back-covering exercise to a real time business strategy insight tool: How the analysis of social media insight empowers the real time decision making of brands
Mark Westaby, Founder, Spectrum Insight

Understanding social media influencers
Nicolas Chabot, VP Europe, Traackr

How does eBay measure the success of its external public relations and internal communications?
Ben Matthews, Head of Strategic Communications, eBay

Thanks so much for our sponsors and hosts for the evening, Ketchum.



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