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Highlights from our Content Wars conference

20th June 2013

Thank you to everyone who came along to our Content Wars conference. If you missed out, or you attended and want a reminder of your time, here is a video with the highlights of the evening.

The speakers and their topics of discussion at this conference were:

Ben Smith, Founder and MD,

How are brands using content?
James Herring, Owner, Taylor Herring

Case Study: Something for the fans – MasterCard’s Priceless campaign at the Brits
Neil Henderson, Head of Communications, MasterCard
Chris McCafferty, Founder, Kaper PR

The brand newsroom: a new model for PR impact
Adam Cranfield, Chief Marketing Officer, Mynewsdesk

How does John Lewis use content to maximise its engagement and reach through Twitter?
Laura Chilvers, PR Manager, John Lewis

Thanks so much for our sponsors and hosts for the evening, Mynewsdesk.

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