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Barbara Bates, global CEO of Hotwire, on the PRmoment podcast

11th December 2018

This week, on the PRmoment podcast, as part of our life stories series, I’m interviewing Barbara Bates, global CEO of Hotwire. 

Barbara was joint founder of the independent US tech specialist Eastwick and ran the firm for 25 years before selling to Hotwire, in what was Hotwire’s parent firm Enero Group’s biggest acquisition for the agency to date.

Following Hotwire’s takeover of Eastwick, Barbara became global CEO of the agency that had bought her company.

Hotwire has grown significantly since the acquisition and now has 250 staff in 12 different countries.

Here is a flavour of what we discussed:

Written by Ben Smith+, Founder,

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