The good posh and the bad posh in PR
7th October 2013
The other day my client was complaining about the number of waste-of-space posh people there are in government. She grumbled about the fact that over half of Conservative MPs elected in the 2010 general election attended fee-paying schools; and that Eton School and Oxford and Cambridge universities are such a breeding ground of key figures in our society. She was particularly dismissive of Oxbridge leaders Cameron, Miliband and Clegg.
After this rant I was surprised when she then asked me to find someone posh to endorse her brand. I then realised she didn’t think being a toff was such a crime after all, not if it could help her sell stuff.
The problem is there is good posh, and there is bad posh. So, before I tracked down the perfect person to use in the PR campaign, I asked my client to list who she considers is a terrible advert for having a privileged background, and who she approves of. Here is what she came up with:
Good adverts for posh
Even if he is a buffoon
Everyone in Made in Chelsea
“Best TV show ever”, she said (I have hardly seen it, I prefer The Only Way is Essex)
Prince William, Kate and baby George
What’s not to love?
So nice it isn’t true
Especially since he took on the press
Funniest man on TV (well, that‘s what she said)
Bad adverts for posh
All party leaders
Posh Spice (not that she is posh)
Who can understand a word he says? But who cares? It’s all about art anyway
He, who identified Sloane Rangers, and seems posher than any of them
Too damaged by her past, plus she’s been used by Walkers crisps
Too thin to be likeable