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Good and Bad PR: Apple’s emojis make us smile

14th December 2016


Good PR

Emojis are a part of most people's lives now, whether they want them to be or not; and if you haven't had at least one conversation made up entirely of emojis in this day and age, are you even a real person? Well, today's 'good PR' examples focus specifically on those little characters that we've all become so fond of.

Apple and avocados
First up, Apple announced its latest IOS update (10.2) this week and it was very well-received indeed. Alongside the various bug fixes, this next software update has delivered 72 brand-new, long-awaited emojis. Apple users seem pretty chuffed about this, thanks to the arrival of emojis like the humble avocado, a face with a Pinocchio style nose and a shark. So, you know, if you want to call someone a liar for fibbing about stealing your avocado, which you were planning to feed to your pet shark, Apple's new emojis have got you covered.

As with most Apple updates, the news is pretty much everywhere you look.

Found in Translation
In other emoji news, a London-based translation agency has managed to hit the headlines for advertising a new, ultra-modern job role. The 'emoji translator' job has been promoted on Today Translations' website and there's even a test people can try out to see how good their emoji translation skills are.

It's been picked up by The Guardian, which is where I saw it first, and also the Mail Online, BBC, ITV, CNN, Fox News and more. Amazing idea!

Bad PR

JD Sports
JD Sports has had some very negative press this week, after warehouse staff of the sports retailer have claimed that the factory is 'worse than prison'.

MP Ian Wright, who was the guy that led the Sports Direct inquiry, has said that the employees at JD Sports' warehouse are 'treated like scum' and he wants bosses to explain themselves for the poor treatment. The investigation claims staff risk being sacked if they sit down and that the situation is 'twice as bad' as Sports Direct; which, if you remember, was pretty darn awful.

The warehouse in question is the sports brand's base at Kingsway Business Park in Rochdale and a Channel 4 investigation aired on Wednesday night at 7pm.

1,500 people are employed by the warehouse, which operates 24 hours a day all week. A lot of the staff work there through Assist Recruitment, an agency, and the temporary workers are on zero-hour contracts, earning just £7.20 an hour.

The undercover footage is pretty shocking and you can see it for yourself here...

The story has hit most of the nationals, Manchester titles and news has travelled further afield. With one employee even claiming she was waiting to hear back from Sports Direct about a new job role, so that she could jump ship, things really must be bad...

Written by Shannon Peerless, 10 Yetis, @ShazzaYeti on Twitter

Seen any good or bad PR lately? You know what to do @10Yetis on Twitter or andy@10Yetis.co.uk on email



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