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The Shortlist for The PRmoment Awards The North, Northern Ireland 2018

8th February 2018


Congratulations to everyone who has been shortlisted for The 2018 PRmoment Awards and we hope to see you at the awards ceremony on April 26th at The Principal, Oxford Street, Manchester. 

The standard of entries rose again this year - we know everyone loves to win but genuinely being shortlisted is a tremendous achievement. Here are a couple of the judges  comments on Twitter:

And here is the full shortlist:

Social Media Campaign of the Year

DTW & The Law Society - Solicitors. Here to help - engaging the facts
JAM & First Target Recoveries - Creating a Buzz About PPI
JAM & Transport for Greater Manchester - Noel the elf goes on tour
SERIOUS & The Salty Dog - A pawesome place to eat   
Smarts Communicate & Harp - Harp's 'Pure Here'
Stein IAS & Getty Images - The Not So Stock Answer Campaign

Integrated Communications Campaign of the Year

BIG Partnership & Loganair - Taking Scotland's Airline to New Heights
Clearbox & Bushmills Irish Whiskey - Answer The Call
Freshfield & Boost - GrowingLancashire
NHS Health Education England, The Right Agency & Umpf - NHyeS
Petal & Co. with Creechurch Capital - Time - the most valuable asset
Smoking Gun & Prestone - Prestone and the British Rally Championship
The Saucy Fish Co and Amaze - Frozen Just Got Cooler
Umpf & Multilotto.co.uk - Up Yours I Quit

Event of the Year
Finn & Finsbury Food Group - Launching Mary Berry cakes 
N Brown Group Plc - The Curve Catwalk
Petal & Co. with the University of Salford - Purple Reign
Smarts Communicate & Diageo Reserve -  World Class Bartender of the Year 2017
The Co-op - Trapped in a bubble - An investigation into the triggers for loneliness in the UK
The Scott Partnership & The UK Flavour Association - The UK Flavour Association celebrating a centenary

Stunt of the Year
Clarion for The Edinburgh Dungeon - Not so (N)ice Lollies
Frame PR & Glasgow Airport - Glasgow Bearport
Northumbrian Water Group - Every Drop Counts
Umpf & Multilotto.co.uk - Up Yours I Quit

Best Use of Research

Brass & Leeds Building Society - Spenders vs Savers
Citypress & Aster - Another Way - How shared ownership can improve the UK housing market
Skout & Sana Commerce - Spotlight on global digital transformation
Smoking Gun & Silentnight - The Value of Sleep
The Co-op - Trapped in a bubble - An investigation into the triggers for loneliness in the UK
Umpf & Looking4.com - Using FOI Research to Generate Media Coverage
Weber Shandwick & Iceland - A Tale of Two Fish

Consumer PR Campaign of the Year
Carousel PR & intu Trafford Centre - Carousel creates couture PR with the intu Little Black Graphene Dress
Clarion for The Edinburgh Dungeon - Not so (N)ice Lollies
Clearbox & Bushmills Irish Whiskey - Answer The Call
N Brown Group Plc - The Curve Catwalk
Smarts Communicate & Bushmills Irish Whiskey - Bushmills x Lowden
Smarts Communicate & Diageo Reserve - World Class Bartender of the Year 2017
Wire & Graham's The Family Dairy - Introducing the Graham's Milk Sommelier

Corporate Social Responsibility Campaign
Havas PR & Danone - Danone Nations Cup Winning Recycling Campaign
markettiers & United Utilities - Reservoir Safety - Stay Safe Stay Out

Best Use of Content

Clearbox & Bushmills Irish Whiskey - Answer The Call
Digitaloft & Missy Empire - You vs the Kardashians
Futures Housing Group - The Hunt for the Infomaniac - cracking the case of GDPR
NHS Wakefield CCG & Umpf - The Twelve Days of Christmas
Smarts Communicate & Bushmills Whiskey - Bushmills x Lowden
Smoking Gun & Silentnight - The Value of Sleep
Weber Shandwick Manchester - Making Strawberry Field Forever

Best Use of Creativity  
Carousel PR & intu Trafford Centre -  Carousel creates couture PR with the intu Little Black Graphene Dress
Clarion for The Edinburgh Dungeon -  Not so (N)ice Lollies
Co-op Funeralcare - Breaking the Taboo
Futures Housing Group - The Hunt for the Infomaniac - cracking the case of GDPR
SERIOUS & The Salty Dog -  A 'pawesome' place to eat
Smoking Gun & McBride - Hot Cross Trump
The University of Manchester & Sundae Communications with Takeback Collective & Hope Mill Theatre - Migration Lab Be//Longing

Best B2B Campaign of the Year 
      
Beattie Communications & Biffa - DRoPs Campaign
Citigate Dewe Rogerson & Philips Lighting - Lighting Up World Green Building Week
Finn & Vivergo Fuels - Our Energy Matters
Fourth Day PR & APS Group - Putting a price on innovation
Freshfield & Boost - #GrowingLancashire
Havas PR & Armitage Shanks - Armitage Shanks 200 ‘AS200’
Petal & Co. with Alliance Manchester Business School - Taking the Manchester MBA to a global business audience
Skout & Gazprom Energy - PR Cooking on Gas

Financial Services Sector Campaign of the Year
BIG Partnership & Johnston Carmichael - Putting Johnston Carmichael on the (food and drink) map
Brass & Leeds Building Society - Spenders vs Savers
Co-op Insurance - Britain’s Next Top Model Second hand not second best 
JAM & First Target Recoveries - Increasing PPI Payouts for First Target Recoveries
Peppermint Soda & Paymentshield - National Conversation Week
Petal & Co. with Creechurch Capital - Time - the most valuable asset
Weber Shandwick Manchester - Giving Finance a Friendly Face

Global Public Relations Campaign of the Year

Havas PR, One Green Bean & Kellogg's - Pringles Flavour Cloud
Petal & Co. with Alliance Manchester Business School - Taking the Manchester MBA to a global business audience
Smarts Communicate & Bushmills Irish Whiskey - Bushmills x Lowden
Smarts Communicate & Diageo Reserve -  World Class Bartender of the Year 2017

Most Innovative Use of Digital & Social Media

Digitaloft & Missy Empire - You vs the Kardashians
JAM & Transport for Greater Manchester -  JAM gets festive with Transport for Greater Manchester
Jaywing PR & GalaBingo.com - Hatch of the Day
NHS Wakefield CCG & Umpf - The Twelve Days of Christmas
SERIOUS & The Salty Dog - A Pawesome Place to Eat
Smarts Communicate & Diageo Bar Academy - Diageo Bar Academy
Smarts Communicate & Harp - Harp's 'Pure Here'
Weber Shandwick & PortAventura World - Thrills on Film for Ferrari Land

Public Sector Campaign of the Year
Bluestorm & Green Port Hull - Women into Manufacturing and Engineering Redressing the Balance
DTW & Halton Borough Council, Merseylink & emovis - Opening the Mersey Gateway Bridge and launching the merseyflow brand
Freshfield & Boost - GrowingLancashire
Hull City Council - Ferens Art Gallery
JAM & Transport for Greater Manchester -  JAM gets festive with Transport for Greater Manchester
NHS Health Education England The Right Agency & Umpf - NHyeS
Social Communications - Next Stop Bradford
University of Hull -  Her Majesty opens University of Hull health campus

FMCG Marketing Communications Campaign of the Year
MGA Entertainment - Launching L.O.L Surprise!
Smarts Communicate & Diageo Reserve -  World Class Bartender of the Year 2017
Weber Shandwick Manchester - Getting the UK to Love Canned Food

Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year
Finn & Bio Oil - Bio-Oils Drop Drop. Campaign
N Brown Group Plc - The Curve Catwalk
Smoking Gun & Childs Farm - Childs Farm The Miracle Cream
Smoking Gun & Silentnight - Breakfast in Bed at the Trafford Centre
Umpf & Trinity Leeds - Chuffed Trinity Leeds Gift Card Re-launch
Umpf & White Rose Shopping Centre - Launching The Village at White Rose Shopping Centre

Automotive & Transport Marketing Communications Campaign of the Year
Co-op Insurance - Britain’s Next Top Model Second hand not second best 
Markettiers & Mercedes-Benz Vans - Giving Van Drivers A Voice
Smoking Gun & Arriva - Summer of Love with Arriva Buses
Smoking Gun & Prestone - Prestone and the British Rally Championship

Culture Media, Sport & Travel Marketing Communications Campaign of the Year
BIG Partnership & Westfield Health British Transplant Games - Giving Others a Sporting Chance
Catapult PR - Champion For A Day
Clarion for The Edinburgh Dungeon - Not so (N)ice Lollies
Hull City Council - UK City of Culture 2017 Ferens Art Gallery
No Brainer - Promoting inclusive rugby with Sale Sharks Community Trust
Petal & Co. with the University of Salford - Purple Reign

Not for Profit Campaign of the Year
JComms & Co-Ownership Housing - Shared Ownership Month
No Brainer & Trunk - Digital Life Stories
Perceptive Communicators & Berwickshire Housing Association - Launching the “Fisherman Three” community wind farm
Smoking Gun & Support Adoption For Pets - Santa Paws
Smoking Gun & The River Reeves Foundation - RivFest Remembering River
Up North Communications - Saving Ouseburn Farm from closure
Viva & Caritas Care - Dear Adopter
Weber Shandwick Manchester - Making Strawberry Field Forever

Media Relations Campaign of the Year – Agency
      
BIG Partnership & Kiltwalk - Going the Extra Mile
Digitaloft & Missy Empire - You vs the Kardashians
DTW & Sunderland City Council - Northern Spire - a bridge to a brighter future
JAM - Electrifying Media relations
Petal & Co. with Alliance Manchester Business School - Taking the Manchester MBA to a global business audience
Rule 5 & Blackpool Pleasure Beach - An ICON Is Born
Smarts Communicate & Diageo Reserve - World Class Bartender of the Year 2017
Smoking Gun & Childs Farm - Childs Farm The Miracle Cream

Media Relations Campaign of the Year - In-house
      
Co-op - A Very Co-op Christmas
Co-op Funeralcare - Breaking the Taboo

Low Budget Campaign of the Year
BIG Partnership & Alston Bar & Beef - Steak and gin - Manchester's hottest new pairing
Catapult PR - Champion For A Day
Clarion for The Edinburgh Dungeon - Not so (N)ice Lollies
Digitaloft & Missy Empire - Digitaloft & Missy Empire - You vs the Kardashians
Publicity Seekers & Hartlepool College - Be The Next
SERIOUS & The Salty Dog - A pawesome place to eat   
Wire & Graham's The Family Dairy - Introducing the Graham's Milk Sommelier

Community Engagement Campaign of the Year
Byker Community Trust - Engaging Byker residents
Catapult PR - Champion For A Day
DTW & Sunderland City Council - Northern Spire Engaging the Community
Northumbrian Water Group - Every Drop Counts
Social Communications - Next Stop Bradford
Umpf & White Rose Shopping Centre - Launching The Village at White Rose Shopping Centre
Weber Shandwick & Love Rhyl - Rhyl Instagram Champions

Young Professional of the Year
Jenni Bamford, PR Manager, N Brown Group
Becky Beaumont, Senior Account Manager, W North
Sarah Lawless, Head of North West Operations, BIG Partnership
Mhairi MacLeod, Director, LUX
Beth Nunnington, Senior Account Manager, Brass
Emily Penkett, PR Manager, Co-op Insurance
Katie Tasker-Allsopp, Associate Director, Weber Shandwick Manchester
Francesca Wyatt, Senior Account Executive, Wolfstar Consultancy

In-house Team of the Year
Northumbrian Water Group Marketing Team
M&S Bank
N Brown Group Plc
Yorkshire Building Society Media Relations Team
Wood

B2B PR Agency of the Year
iseepr
Petal & Co.
Skout
The Scott Partnership

Consumer PR Agency of the Year

Clearbox
Smarts Communicate

Integrated Agency of the Year
      
DTW
Finn
Peppermint Soda
Umpf

New Agency of the Year
The Judges decided not to release a shortlist in this category. The winner will be announced at the awards ceremony.

Emerging Agency of the Year
Smarts Communicate
Social Communications
Talking Canvas

Boutique Agency of the Year
      
Acceleris
Clearbox
iseepr
Perceptive Communicators
SERIOUS - trailblazing with new school PR
Smoking Gun
The Tonic Communications
Umpf

Mid-Sized Agency of the Year
Havas PR
MC2

Large Agency of the Year
The Judges decided not to release a shortlist in this category. The winner will be announced at the awards ceremony.

Written by Ben Smith+, Founder, PRmoment.com



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