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The Shortlist for The PRmoment Awards London and the South 2018

8th February 2018


Congratulations to everyone who has been shortlisted for The 2018 PRmoment Awards and we hope to see you at the awards ceremony on March 22nd in Park Plaza Westminster Bridge, London. 

The standard of entries rose again this year - we know everyone loves to win but genuinely being shortlisted is a tremendous achievement. Here are a couple of the judges comments on Twitter:

And here is the full shortlist:

Social Media Campaign of the Year

Alfred & Etsy – #EtsyForYou
Chime Tech & Cisco - The Place to Bee
Citigate Dewe Rogerson & Direct Line for Business - Tradesman’s Grand National Campaign
Cohn & Wolfe and Boehringer Ingelheim - Tabatha The Think.Act.Breathe Chatbot
Facebook - in partnership with National Gallery, Vincent Van Gogh Museum, Neue Pinakothek, Philadelphia Museum of Art and Selji Togo Memorial - Sunflowers 360
PREMIER & EBU - #CelebrateDiversity - The Eurovision Song Contest 2017
Third City & Wellcome - Let's #OutsmartEpidemics
Tin Man with the Institution of Engineering and Technology - #ISeeMore

Integrated Communications Campaign of the Year

Fever & NOW TV - NOW TV Gets Grimey For The Walking Dead
Golin & Magnum - Magnum x Moschino
Help for Heroes with Polymedia - Facing it Together
Kindred for HM Treasury & The Royal Mint - Goodbye Round Pound There's a new quid on the block
Manifest & Rize Up - Uniting Britains under-25s to Rize Up and vote
PREMIER & Durex – #CondomHero
The Romans & Freya Lingerie - When Life Gives You Melons
W & Lynx - Lynx Giving British masculinity a new voice

Event of the Year

AxiCom & Nokia 3310 - Nokia 3310 - an Icon Reimagined
Golin & Maynards Bassetts - The Sweet Art Gallery
Hope&Glory & Marie Curie - The Garden of Light
Manifest & Sony PlayStation - Horizon Zero Dawn SIEE prelaunch event
Mischief & Vodafone - Voxi - an unmissable launch
PwC - Women in Tech - Time to close the gender gap
Racepoint Global & Mozilla - The Glass Room Reconsidering our relationship with data technology and privacy
Taylor Herring & Channel 5 - NUNdos - The World’s First Nun-Powered Chicken Joint

Stunt of the Year
Amnesty International UK - 100 Statues of Liberty
Brands2Life & Match - Model Males
Hope&Glory and East Village E20 - Brie-once
Hope&Glory and Meantime Brewing - DN-Ale
Mischief & ASDA - The Great Ketchup Debate
Taylor Herring & Channel 5 - NUNdos The World’s First Nun-Powered Chicken Joint
Tin Man with Rise Art - Great Art for Everybody
Tin Man with WaterAid - Buckets of Hope

Best Use of Research

Brands2Life & The HomeOwners Alliance - Homes Held Hostage: ending abuse of the leasehold system
Churchill & Citigate Dewe Rogerson - Research with Impact: Churchill Confronts Burglary
Hill+Knowlton Strategies & Duracell - Duracell Big Battery Hunt
Kindred & LV= - Income Roulette
Mischief & National Trust - Places make people
The Marketing Pod & Inenco - Uncovering the Missing Millions
Third City & eHarmony - The Odds of Love
Tin Man with the Institution of Engineering and Technology - Portrait of an Engineer
Vodafone Group - ReConnect The world's largest recruitment programme for career-break women

Consumer PR Campaign of the Year
Capella & eto - The million dollar Kickstarter Supercharging the launch of eto
Golin & npower -  Heat or Eat?
Hope&Glory and IKEA - IKEA 30 The House Party
Manifest & BrewDog - Make Earth Great Again
Taylor Herring & Greggs - Greggs Minimise Me
The Romans & Freya Lingerie - When Life Gives You Melons
Third City & Ancestry - Rethinking 'Britishness'
Tin Man with the Institution of Engineering and Technology - #ISeeMore

Corporate Social Responsibility Campaign
Cow & Heineken - Brewing Good Cheer
Direct Line & Unity - Shotgun powered by Direct Line
drp & Barefoot Computing - Barefoot Computing
Golin & npower -  Heat or Eat?
Higginson PR & A Plastic Planet - A Plastic Free Aisle
The Romans & Twitter - Dogs At Polling Stations
Vision Express - Vision Express gears up to tackle glaucoma

Best Use of Content

3 Monkeys Zeno & Microsoft Windows 10 - Microsoft Windows Under the Keys
Citypress & Ikano Bank - Ikano Bank Home Happiness
Fever & NOW TV - NOW TV Gets Grimey For The Walking Dead
Inkling Communications & BBC Local Radio - Way Back Wednesday
Mischief & National Trust - Born To Be Wild
Propellernet & Long Tall Sally - #STYLEHASNORULES
The Romans & Flight Club - Darts The Ballet
The Romans & Freya Lingerie - When Life Gives You Melons

Best Use of Creativity
Brands2Life & Match - Model Males
Clarion for Legoland - Bricktacular news generation
Hope&Glory and East Village E20 - Brie-once
Hope&Glory and Marie Curie - The Garden of Light
Manifest & BrewDog - Make Earth Great Again
Taylor Herring - easyJet Flybraries
Taylor Herring & Greggs - Greggs Minimise Me

Best B2B Campaign of the Year

LEWIS Global Communications & Infosys - Ready for the AI Revolution?
markettiers & DMCC - Made for Trade Live
Missive & ClearBank -  Launching ClearBank into the UK market
NatWest everywoman Awards & Cultural Comms - Redefining British Business
OneVoiceConnect - Philips Future Health Index 2017
Red Consultancy and Adobe - Reinventing Loyalty The New Loyalty Experience
The Marketing Pod & Inenco -  Uncovering the Missing Millions
The Whiteoaks Consultancy - Whiteoaks Generates £12million in sales leads for Omnico

Financial Services Sector Campaign of the Year
Churchill & Citigate Dewe Rogerson - Research with Impact: Churchill Confronts Burglary
Citigate Dewe Rogerson & Direct Line for Business - Tradesman’s Grand National Campaign
Direct Line & Mischief - A smart strategy for a smart crossing
Frank & Investec - The Investaurant for Investec Click & Invest
Hope&Glory and Barclays - ATM 50
Teamspirit & Trussle -  A consumer revolution in the mortgage market
Third City & The Association of British Insurers – #IPTsUnfair

Global Public Relations Campaign of the Year

Golin & Magnum - Magnum x Moschino
Hope&Glory and SONY - Sound So Loud You Can See It
Manifest & BrewDog - Bar on the Edge
Manifest & BrewDog - Make Earth Great Again
PREMIER & Durex – #CondomHero
Radioactive PR & Gravity - Launching Gravity - the ‘real-life Iron Man’
Third City and Wellcome - Let's #OutsmartEpidemics
Vodafone Group - ReConnect The world's largest recruitment programme for career-break women

Healthcare / Pharma Campaign of the Year
3 Monkeys Zeno for Hologic - Am I Number 5?
Cohn & Wolfe and Boehringer Ingelheim - Tabatha: The Think.Act.Breathe Chatbot
M&F Health, Publicis Life Brands & Janssen UK - Make Blood Cancer Visible Campaign
Porter Novelli London & MED-EL – Cutting Through the Silence on World Hearing Day
PREMIER & Durex – #CondomHero
Red Consultancy & Bayer -  @DangerousSnail25 has a secret...
Vision Express - Vision Express gears up to tackle glaucoma
W Enterprise & Cera - Cera The Future of Social Care

Most Innovative Use of Digital & Social Media

Citigate Dewe Rogerson & Direct Line for Business - Tradesman’s Grand National Campaign
Cohn & Wolfe and Boehringer Ingelheim - Tabatha The Think.Act.Breathe Chatbot
Fever & NOW TV - NOW TV Gets Grimey For The Walking Dead
Golin & npower -  #BlueGoGreen
Kazoo PR & Bethesda Softworks - Not a Mimic Launching Prey
Mischief & The FA - #CupStory - bringing 18-34s back to the FA Cup
Ready10 & Shinder - Helping one man get a date for Valentine's Day
Tin Man with the Institution of Engineering and Technology - #ISeeMore

Public Sector Campaign of the Year

FleishmanHillard Fishburn -  Sharing Nour’s story
Global Action Plan & Trust PR - National Clean Air Day
Kindred for HM Treasury & The Royal Mint - Goodbye Round Pound There's a new quid on the block
The Thameslink Programme - The Thameslink Programme
Warwickshire County Council - The Marketing and Communications Team - Hate Crime Campaign 2017
Warwickshire County Council - The Marketing and Communications Team - Digital Awareness Campaign
Westminster City Council & Westco - #DontBeIdle

FMCG Marketing Communications Campaign of the Year
Aduro Communications - Little Ones That Lunch
Alfred & SodaStream - Summer of SodaStream
Golin & Magnum -  Magnum x Moschino
Hope&Glory and Meantime Brewing - DN-Ale
Manifest & BrewDog - Make Earth Great Again
Phipps Relations & The German Wine Institute - 31 Days of German Riesling
W - Lynx Find Your Magic with Anthony Joshua

Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year
Beattie & Seven Seas – TRUEAGE
FleishmanHillard Fishburn & Crocs -  CROCing the front row at London Fashion Week
Hope&Glory and IKEA - IKEA 30 The House Party
Hope&Glory and IKEA - Totes IKEA
Propellernet & Long Tall Sally - #STYLEHASNORULES
Taylor Herring & Greggs - Greggs Minimise Me
The Romans & Freya Lingerie - When Life Gives You Melons
Virgo Health & Meda Pharmaceuticals - CB12 Breath Blockers
Well Hello for Modius - Get lean with Modius
Well Hello for Superdrug - Thrive!

Automotive & Transport Marketing Communications Campaign of the Year
Confused.com - The true depth of the UK's pothole problem
Direct Line & Mischief - A smart strategy for a smart crossing
London City Airport - London City Airport 30th Anniversary
Ready10 & Carole Nash - Jonathan Rea (almost) wins Sports Personality of the Year
Smarts Communicate & Hertz - Worlds First Colouring-In Car by Hertz
Taylor Herring & mytaxi - The Knowledge+ Creating London’s 4th Emergency Services with mytaxi
The Romans & PlayStation - GT Sport Police Academy
Tin Man - The Year of Nice for Monarch

Culture Media, Sport & Travel Marketing Communications Campaign of the Year
Channel 4 Press & Publicity - The Great British Bake Off on Channel 4
Cohn & Wolfe and Hotels.com  - The Inflatable Sanctuary
Facebook - in partnership with National Gallery, Vincent Van Gogh Museum, Neue Pinakothek, Philadelphia Museum of Art and Selji Togo Memorial - Sunflowers 360
Fever & NOW TV - NOW TV Gets Grimey For The Walking Dead
Ready10 & Carole Nash - Jonathan Rea (almost) wins Sports Personality of the Year
Richmond & Towers, The Postal Museum and Mail Rail - Communicating the Untold Story of the World’s First Social Network: Launching The Postal Museum and Mail Rail
Taylor Herring - easyJet Flybraries
Taylor Herring & Channel 5 - NUNdos - The World’s First Nun-Powered Chicken Joint

Not for Profit Campaign of the Year
Farm Safety Foundation & TVC Group - Farm Safety Week
Fresh Communication & The Fawcett Society - Equal Pay Day 2017
Hope&Glory and Marie Curie - The Garden of Light
Macmillan Cancer Support - Launch of Macmillan’s Digital Nurse
Mischief & National Trust -  Places make people
PREMIER & Evelina London Children's Hospital - The Evelina Zip
Tin Man with the Institution of Engineering and Technology - #ISeeMore
W, CALM & TOPMAN – L’Eau de Chris

Media Relations Campaign of the Year – Agency

Barley Communications & Borough Market - Borough Fountains
Manifest & BrewDog - Make Earth Great Again
Richmond & Towers, The Postal Museum and Mail Rail - Communicating the Untold Story of the World’s First Social Network Launching The Postal Museum and Mail Rail
Stand Agency & Anchor - Standing Up 4 Sitting Down
Taylor Herring & Greggs - Greggs Minimise Me
The Romans & Freya Lingerie - When Life Gives You Melons
The Romans & Thriva - Nothing Wrong With A Little Prick
The Romans & Twitter - Dogs at Polling Stations
Withpr & Cardtronics - Britain At Risk of Cash Deserts

Media Relations Campaign of the Year - In-house

Channel 4 Press & Publicity - The Great British Bake Off on Channel 4
Confused.com - The true depth of the UK's pothole problem
London City Airport - London City Airport 30th Anniversary
Natural History Museum - The Reimagining of Hintze Hall
Thames Water - Monster Whitechapel Fatberg
Vodafone Group - ReConnect the world’s biggest recruitment programme for career-break women

Low Budget Campaign of the Year
Cow PR & VisitScotland - Instagram Travel Agency
Frank & Gymbox - Launching Pheromone Improvement Training (P.I.T.) for Gymbox
Hope&Glory & East Village E20 - Brie-once
Hope&Glory & IKEA - Totes IKEA
The Romans & Thriva - Nothing Wrong With A Little Prick
W & Marmite - Marmite Flight Amnesty
Well Hello & Superdrug - Sex O'Clock

Community Engagement Campaign of the Year
Alfred & Etsy – EtsyForYou
Cartwright Communications & Marketing NG - Nottingham 2023
Citigate Dewe Rogerson & Direct Line for Business - Tradesman’s Grand National Campaign
Manifest & Rize Up - Uniting Britain’s under-25s to Rize Up and vote
PMW Communications - Change the World in 20 Ways
PREMIER & EBU - #CelebrateDiversity - The Eurovision Song Contest 2017
The Romans and DICE - Hangover Days
Thorncliffe and Kisharon - School for severely disabled kids fights back against officialdom

Young Professional of the Year
Aaron Bass, Account Director, The PR Office
Katherine Corbett, Senior Account Director, Clarion Communications
Lizzie Earl, Founder and Director of Munch
Julian Ebiye Obubo, Senior Campaign Manager, Manifest
Rhiannon Evans-Young, Director, Crest Comms Ltd
Liz Fletcher, Account Manager, WE Communications
Tom Rouse, Creative Director, Hotwire
Erin Salisbury, Senior Project Manager, Ketchum Global Research and Analytics

Suzy Spirit Award

Andy Garner, Creative, Mischief PR
Sadie Groom, Managing Director, Bubble Agency
Caroline Kinsey, Chairman, Cirkle
Emma Lloyd, PR and marketing Manager, TLC Marketing
Sarah Pinch, MD, Pinch Point Communications and Chair, Taylor Bennett Foundation

In-house Team of the Year

Anchor Trust In-House Communications Team 
Barclaycard Press Office
Borough Market
Canal & River Trust - Communications and Campaigns Team
Direct Line High performance PR
Macmillan Cancer Support media & PR team
National Institute for Health and Care Excellence (NICE) press and media team
Vision Express PR team

B2B PR Agency of the Year
BLUE Communications
Chameleon
CubanEight
GingerMay PR
Harvard
Ridgemount PR
Speed
Withpr

Consumer PR Agency of the Year

Alfred
Clarion - Clarion
Hope&Glory
Manifest
Mischief
The Romans
Tin Man

Integrated Agency of the Year

Dynamo
Harvard
Hope&Glory
Hotwire
Manifest
TVC Group
WE UK

Technology Agency of the Year

AxiCom
CCgroup
Chameleon
Dynamo
Harvard
Hotwire
Nelson Bostock Unlimited
WE UK

New Agency of the Year
Higginson PR
JFG Communications
Milk & Honey PR
Munch
Talker Tailor Trouble Maker

Emerging Agency of the Year
Alfred
GCI Health
GingerMay PR
Holistic
Manifest
WA Communications

Boutique agency of the year

Capella
Clarion
Gong Communications
Missive
Ready10
Talker Tailor Trouble Maker
The Romans
Tin Man

Mid-Sized Agency of the Year
APCO Worldwide
Dynamo
Harvard
Hope&Glory
Hotwire
Mischief
Teamspirit
W

Large Agency of the Year
FleishmanHillard Fishburn
Golin
Instinctif Partners
 

Written by Ben Smith+, Founder, PRmoment.com



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