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The PRmoment Awards 2018 winners in the north

25th April 2018


Congratulations to all the winners and those shortlisted at The PRmoment Awards 2018 in Manchester. 

Social Media Campaign of the Year
– Sponsored by

Winner - Smarts Communicate & Harp - Harp's 'Pure Here'

DTW & The Law Society - Solicitors. Here to help - engaging the facts
JAM & First Target Recoveries - Creating a Buzz About PPI
JAM & Transport for Greater Manchester - Noel the elf goes on tour
SERIOUS & The Salty Dog - A Pawesome Place to Eat   
Stein IAS & Getty Images - The Not So Stock Answer Campaign

Integrated Communications Campaign of the Year
– Sponsored by

Winner - Clearbox & Bushmills Irish Whiskey - Answer The Call

BIG Partnership & Loganair - Taking Scotland's Airline to New Heights
Freshfield & Boost - GrowingLancashire
NHS Health Education England, The Right Agency & Umpf - #NHyeS
Petal & Co. with Creechurch Capital - Time - the most valuable asset
Smoking Gun & Prestone - Prestone and the British Rally Championship
The Saucy Fish Co and Amaze - Frozen Just Got Cooler
Umpf & Multilotto.co.uk - Up Yours I Quit

Event of the Year
Winner - N Brown Group Plc - The Curve Catwalk

Finn & Finsbury Food Group - Launching Mary Berry cakes 
Petal & Co. with the University of Salford - Purple Reign
Smarts Communicate & Diageo Reserve -  World Class Bartender of the Year 2017
The Co-op - Trapped in a bubble - An investigation into the triggers for loneliness in the UK
The Scott Partnership & The UK Flavour Association - The UK Flavour Association celebrating a centenary

Stunt of the Year
Winner - Umpf & Multilotto.co.uk - Up Yours I Quit

Clarion for The Edinburgh Dungeon - Not so (N)ice Lollies
Frame PR & Glasgow Airport - Glasgow Bearport
Northumbrian Water Group - Every Drop Counts

Best Use of Research
– Sponsored by

Winner - Weber Shandwick & Iceland - A Tale of Two Fish

Brass & Leeds Building Society - Spenders vs Savers
Citypress & Aster - Another Way - How shared ownership can improve the UK housing market
Skout & Sana Commerce - Spotlight on global digital transformation
Smoking Gun & Silentnight - The Value of Sleep
The Co-op - Trapped in a bubble - An investigation into the triggers for loneliness in the UK
Umpf & Looking4.com - Using FOI Research to Generate Media Coverage

Consumer PR Campaign of the Year
Winner - Wire & Graham's The Family Dairy - Introducing the Graham's Milk Sommelier

Carousel PR & intu Trafford Centre - Carousel creates couture PR with the intu Little Black Graphene Dress
Clarion for The Edinburgh Dungeon - Not so (N)ice Lollies
Clearbox & Bushmills Irish Whiskey - Answer The Call
N Brown Group Plc - The Curve Catwalk
Smarts Communicate & Bushmills Irish Whiskey - Bushmills x Lowden
Smarts Communicate & Diageo Reserve - World Class Bartender of the Year 2017 

Corporate Social Responsibility Campaign
– Sponsored by

Winner - Havas PR & Danone - Danone Nations Cup Winning Recycling Campaign

markettiers & United Utilities - Reservoir Safety - Stay Safe Stay Out 

Best Use of Content
– Sponsored by

Winner – Clearbox & Bushmills Irish Whiskey - Answer The Call

Digitaloft & Missy Empire - You vs the Kardashians
Futures Housing Group - The Hunt for the Infomaniac - cracking the case of GDPR
NHS Wakefield CCG & Umpf - The Twelve Days of Christmas
Smarts Communicate & Bushmills Whiskey - Bushmills x Lowden
Smoking Gun & Silentnight - The Value of Sleep
Weber Shandwick Manchester - Making Strawberry Field Forever

Best Use of Creativity
Winner - Co-op Funeralcare - Breaking the Taboo

Silver Award - SERIOUS & The Salty Dog -  A Pawesome Place to Eat

Carousel PR & intu Trafford Centre -  Carousel creates couture PR with the intu Little Black Graphene Dress
Clarion for The Edinburgh Dungeon -  Not so (N)ice Lollies
Futures Housing Group - The Hunt for the Infomaniac - cracking the case of GDPR
Smoking Gun & McBride - Hot Cross Trump
The University of Manchester & Sundae Communications with Takeback Collective & Hope Mill Theatre - Migration Lab Be//Longing

Best B2B Campaign of the Year
Winner - Havas PR & Armitage Shanks - Armitage Shanks 200 ‘AS200’

Beattie Communications & Biffa - DRoPs Campaign
Citigate Dewe Rogerson & Philips Lighting - Lighting Up World Green Building Week
Finn & Vivergo Fuels - Our Energy Matters
Fourth Day PR & APS Group - Putting a price on innovation
Freshfield & Boost - #GrowingLancashire
Petal & Co. with Alliance Manchester Business School - Taking the Manchester MBA to a global business audience
Skout & Gazprom Energy - PR Cooking on Gas

Financial Services Sector Campaign of the Year
– Sponsored by

Winner - Co-op Insurance - Britain’s Next Top Model Second hand not second best 

BIG Partnership & Johnston Carmichael - Putting Johnston Carmichael on the (food and drink) map
Brass & Leeds Building Society - Spenders vs Savers
JAM & First Target Recoveries - Increasing PPI Payouts for First Target Recoveries
Peppermint Soda & Paymentshield - National Conversation Week
Petal & Co. with Creechurch Capital - Time - the most valuable asset
Weber Shandwick Manchester - Giving Finance a Friendly Face

Global Public Relations Campaign of the Year
– Sponsored by

Winner - Smarts Communicate & Diageo Reserve -  World Class Bartender of the Year 2017

Havas PR, One Green Bean & Kellogg's - Pringles Flavour Cloud
Petal & Co. with Alliance Manchester Business School - Taking the Manchester MBA to a global business audience
Smarts Communicate & Bushmills Irish Whiskey - Bushmills x Lowden

Most Innovative Use of Digital & Social Media
– Sponsored by

Winner – SERIOUS & The Salty Dog - A Pawesome Place to Eat

Digitaloft & Missy Empire - You vs the Kardashians
JAM & Transport for Greater Manchester - JAM gets festive with Transport for Greater Manchester
Jaywing PR & GalaBingo.com - Hatch of the Day
NHS Wakefield CCG & Umpf - The Twelve Days of Christmas
Smarts Communicate & Diageo Bar Academy - Diageo Bar Academy
Smarts Communicate & Harp - Harp's 'Pure Here'
Weber Shandwick & PortAventura World - Thrills on Film for Ferrari Land

Public Sector Campaign of the Year
Winner - University of Hull -  Her Majesty opens University of Hull health campus

Bluestorm & Green Port Hull - Women into Manufacturing and Engineering Redressing the Balance
DTW & Halton Borough Council, Merseylink & emovis - Opening the Mersey Gateway Bridge and launching the merseyflow brand
Freshfield & Boost - GrowingLancashire
Hull City Council - Ferens Art Gallery
JAM & Transport for Greater Manchester -  JAM gets festive with Transport for Greater Manchester
NHS Health Education England The Right Agency & Umpf - #NHyeS
Social Communications & Bradford Council - Next Stop Bradford

FMCG Marketing Communications Campaign of the Year
Winner - Smarts Communicate & Diageo Reserve -  World Class Bartender of the Year 2017

Carousel PR - Launching L.O.L Surprise!
Weber Shandwick Manchester - Getting the UK to Love Canned Food

Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year
Winner - N Brown Group Plc - The Curve Catwalk

Finn & Bio Oil - Bio-Oils Drop Drop. Campaign
Smoking Gun & Childs Farm - Childs Farm: The Miracle Cream
Smoking Gun & Silentnight - Breakfast in Bed at the Trafford Centre
Umpf & Trinity Leeds – ‘Chuffed’: Trinity Leeds Gift Card Re-launch
Umpf & White Rose Shopping Centre - Launching The Village at White Rose Shopping Centre

Automotive & Transport Marketing Communications Campaign of the Year
Winner - Smoking Gun & Prestone - Prestone and the British Rally Championship

Co-op Insurance - Britain’s Next Top Model Second hand not second best 
Markettiers & Mercedes-Benz Vans - Giving Van Drivers A Voice
Smoking Gun & Arriva - Summer of Love with Arriva Buses 

Culture Media, Sport & Travel Marketing Communications Campaign of the Year
Winner - Hull City Council - UK City of Culture 2017 Ferens Art Gallery

BIG Partnership & Westfield Health British Transplant Games - Giving Others a Sporting Chance
Catapult PR - Champion For A Day
Clarion for The Edinburgh Dungeon - Not so (N)ice Lollies
No Brainer - Promoting inclusive rugby with Sale Sharks Community Trust
Petal & Co. with the University of Salford - Purple Reign

Not for Profit Campaign of the Year
Winner - Weber Shandwick Manchester - Making Strawberry Field Forever

JComms & Co-Ownership Housing - Shared Ownership Month
No Brainer & Trunk - Digital Life Stories
Perceptive Communicators & Berwickshire Housing Association - Launching the “Fisherman Three” community wind farm
Smoking Gun & Support Adoption For Pets - Santa Paws
Smoking Gun & The River Reeves Foundation - RivFest Remembering River
Up North Communications - Saving Ouseburn Farm from closure
Viva & Caritas Care - Dear Adopter

Media Relations Campaign of the Year – Agency
Winner - BIG Partnership & Kiltwalk - Going the Extra Mile

Digitaloft & Missy Empire - You vs the Kardashians
DTW & Sunderland City Council - Northern Spire - a bridge to a brighter future
JAM - Electrifying Media relations
Petal & Co. with Alliance Manchester Business School - Taking the Manchester MBA to a global business audience
Rule 5 & Blackpool Pleasure Beach - An ICON Is Born
Smarts Communicate & Diageo Reserve - World Class Bartender of the Year 2017
Smoking Gun & Childs Farm - Childs Farm: The Miracle Cream

Media Relations Campaign of the Year - In-house
Winner - Co-op Funeralcare - Breaking the Taboo

Co-op - A Very Co-op Christmas

Low Budget Campaign of the Year
Winner - Wire & Graham's The Family Dairy - Introducing the Graham's Milk Sommelier

BIG Partnership & Alston Bar & Beef - Steak and gin - Manchester's hottest new pairing
Catapult PR - Champion For A Day
Clarion for The Edinburgh Dungeon - Not so (N)ice Lollies
Digitaloft & Missy Empire - Digitaloft & Missy Empire - You vs the Kardashians
Publicity Seekers & Hartlepool College - Be The Next
SERIOUS & The Salty Dog - A Pawesome Place to Eat   

Community Engagement Campaign of the Year
Winner - Northumbrian Water Group - Every Drop Counts

Catapult PR - Champion For A Day
DTW & Sunderland City Council - Northern Spire Engaging the Community
Social Communications & Bradford Council - Next Stop Bradford
Umpf & White Rose Shopping Centre - Launching The Village at White Rose Shopping Centre
Up North Communications - Engaging Byker residents
Weber Shandwick & Love Rhyl - Rhyl Instagram Champions

Young Professional of the Year – Sponsored by

Winner – Mhairi MacLeod, Director, LUX

Jenni Bamford, PR Manager, N Brown Group
Becky Beaumont, Senior Account Manager, W North
Sarah Lawless, Head of North West Operations, BIG Partnership
Mhairi MacLeod, Director, LUX
Beth Nunnington, Senior Account Manager, Brass
Emily Penkett, PR Manager, Co-op Insurance
Katie Tasker-Allsopp, Associate Director, Weber Shandwick Manchester
Francesca Wyatt, Senior Account Executive, Wolfstar Consultancy

In-House Team of the Year
Winner - Wood

Northumbrian Water Group
M&S Bank
N Brown Group Plc
Yorkshire Building Society

B2B PR Agency of the Year
– Sponsored by

Winner - Petal & Co.

iseepr
Skout
The Scott Partnership

Consumer PR Agency of the Year
– Sponsored by

Winner - Smarts Communicate

Clearbox

Integrated Agency of the Year
Winner - Umpf

DTW
Finn
Peppermint Soda

New Agency of the Year
Winner - Spey Progressive Communication 

Emerging Agency of the Year
– Sponsored by

Winner - Social Communications

Smarts Communicate
Talking Canvas

Boutique Agency of the Year
– Sponsored by

Winner - iseepr

Silver Award - Umpf

Acceleris
Clearbox
Perceptive Communicators
SERIOUS - trailblazing with new school PR
Smoking Gun
The Tonic Communications

Mid-Sized Agency of the Year
– Sponsored by

Winner - Havas PR

MC2

Large Agency of the Year
– Sponsored by

Winner - Smarts Communicate

Written by Ben Smith+, Founder, PRmoment.com



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