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The most influential people in the UK automotive sector

18th April 2017


As part of a series of new features, we’ve teamed up with the guys at Onalytica to identify the most influential people in various verticals.

First up we’ve ranked the most influential people in the automotive sector. The table below shows influencers in automotive industry, not just people who talk about cars!

Onalytica took this list from their Influencer Relationship Management (IRM) software with circa 200 UK Automotive influencers and have ranked them based on interactions from other people in the programme. So there are some on this ranking with a small number of followers but they are getting engagement from other important people - which is why they are on the list.

RankNameHandleDescriptionImpressions RelevanceResonanceReachLocation
1Peter Campbell@Petercampbell1Motor Industry Correspondent at the @FT. Opinions mine.43440010064.718899614344London
2Andy Palmer@AndyatAstonPresident and Chief Executive Officer. Aston Martin Lagonda Ltd.62846755.910876958978UK
3Peter Elliott@futureofmovemntDiscovering the likely winners/losers of the $5+ trillion autonomous movement revolution.632403435.960432451860London
4Quentin Willson@QuentinWillsonMotoring journalist, broadcaster, TV presenter. Co-partner in @FairFuelUK and saved the UK £100b in fuel duty http://www.fairfueluk.com1899721235.8788023615831London / Warwickshire
5Dean Johnson@activrightbrainHead of Innovation @HelloBrandwidth, @StereocastVr co-host, Designer, Presenter, Writer, Dad, TEDx Speaker. #Automotive #Design #VR #IoT #Industry40 Influencer.18465042230.9548127483932Surrey/London/LA/SF/Cupertino
6Steve John Clarke@steveclarke64Marketing professional working in the #fuelcard industry , helping businesses save on their diesel & petrol fuel costs, loving life in the Cotswolds #Eastleach1299565330.954812742452Cotswolds, Gloucestershire
7James Richardson@JARichardson1Features Editor for @BusinessCar. Mad keen on cars, cricket, music and @Arsenal. All views my own, natch.5517930.95481274613London
8Steve Nash@SteveN_IMIChief Executive Officer at the Institute of the Motor Industry5920826.76488584740Hertford
9Julian Rendell@jrendellCars. Journalist. Expect ramblings on  rugby, cricket, Wales, aircraft.512732724.54029281899London, England
10David Ward@DavidDjwardSecretary General @globalncap, Senior Fellow @towardszerofdn, ex DG @FIAFdn & Adviser Rt Hon John Smith MP. Views personal. RTs not necessarily endorsements.118534097022.960980511222United Kingdom
11Dean Slavnich@deanslavnichCar journalist specialising in sustainable transportation, engine tech, electric and hybrid vehicles, automotive engineering and design. Views mine or stolen!308143117.55302451994London
12Darren Moss@darren_mossDeputy Editor of @whatcar website and contributor to @autocar. Also theatre performer with @brostc. Cars and stage in equal measure. Instagram: darrenmoss1989317601017.370334373176Greater London
13Martyn Briggs@BriggsMartynIndustry Principal at Frost & Sullivan - Automotive & Transportation, researching & advising on the Future of Urban Mobility206281813.176315321146London
14Nick Reed@nreed_trlTRL Academy Director leading on science and innovation. Main interests are driver behaviour, driving simulators and autonomous vehicles.959127610.609168631262Wokingham, UK
15SimonPorter@simonlporterLeading influencer in #cloud, #bigdata & #IOT. Enabling business to adapt to disruption with agile #HR. WW VP #DigitalHR @NGA Human Resources. Views are my own10766695859.8583199126667London

Here are the definitions of the KPIs used in the table above.

The PageRank based methodology we use to extract influencers on a particular topic (e.g. posts mentioning Sport OR Performance AND Jaguar) takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user's resonance (how much engagement they are driving), relevance (number of posts on topic), reach (number of followers) and reference (how often they are referenced by other influencers). If you want to learn more, please read this article from Onalytica that outlines their approach to influencer identification.

Written by Ben Smith+, Founder, PRmoment.com



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