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The Golden Hedgehog PR Awards 2013 – Southern Results

22nd March 2013


The Golden Hedgehog PR Awards are over for this year.  Our final ceremony of 2013 , was held in London last month, and we would like to thank everyone who came along to celebrate the best PR the UK has to offer. We'd also like to congratulate our winners for their brilliant work from the past year. Here are last night's winners and shortlisted entries: B2B Campaign of The Year Winner: BOTTLE – Toy tourists take the trip of a lifetime with Damco
Shortlist: 1000heads and MarketReach – Real - The Physical Network 3 Monkeys Communications and Simply Business – The Changing Face of UK Small Business Brands2Life – Carbon Trust: World's First Footprinting Gallery Liquid – Love Sweet Potatoes McCann PR and npower – Giving Businesses a Voice Ogilvy Public Relations and Kern & Sohn – The Gnome Experiment WPR Agency – Putting British Back in to Manufacturing - Yamazaki Mazak
Best Use of Evaluation Winner: Hotwire – McAfee – The Cyber Defence Report Shortlist: Hotwire – SAS – Data Equity: unlocking the value of big data HROC PR – Well Gel - launch of Roundup Gel Best Use of Research Winner: Brazil – Hazardous Parking - swiftcover.com Shortlist: APCO Worldwide – The GE High Tech Manufacturing Index Chameleon PR and Concateno – High Society: Drug Prevalence in the UK Workplace Clarion Communications – The Great British Warburtons Breakfast: Toast Smells and Toastie Knives Kaizo and Elsevier – From Labs to Lives; engaging a new generation in science McDonald's UK and Blue Rubicon – Farm Forward Midas Public Relations – HonestJohn.co.uk The MoT Files Ogilvy Public Relations and Kern & Sohn – The Gnome Experiment Best use of Video Winner: Midlands Co-operative Society – Mission Firefly Film Shortlist: APCO Worldwide and Recolight – Bertie Bulb, a low-energy light bulb on a high energy mission to recycle Launch Group – Llama's Match Predictor Ogilvy Public Relations & Mattel – W is for Winner - It's Your Word Against Ours! Radiator PR – Relentless Energy T.V Communications Professional of the Year Winner: Ed Watson – Debenhams Community Engagement Campaign of the Year Winner: Samsung UK and Red Consultancy – Samsung Hope Relay Shortlist: Athene Communications – Responding to the Localism - engaging communities at Peterborough Garden Park Flagship Consulting, Sumitomo Chemical and Royal Commonwealth Society (RCS) – Me and My Net Nelson Bostock Communications – Digital Navigation Insights' campaign for the UKHO Rave Communications – AEG Grassroots Remarkable Group – Waitrose Comes to Oundle Things With Wings – Toshiba UK: Sponsorship Activation of The Dark Knight Rises Things With Wings and 505 Games – Killing Hitler - Launch of Sniper Elite V2 Consumer PR Campaign of the Year Winner: GolinHarris – Surf Summer D'reem Shortlist: Confused.com – Driving in High Heels Gough Bailey Wright – Summer Explosion at Drayton Manor Theme Park House PR – DISARONNO UK Ketchum and Philips – Perfectly Pressed Parties Kindred Agency and Milk Marketing Forum – Make mine Milk McDonald's UK and Blue Rubicon – McDonald's Happy Meal Books Nexus Communications – McCain Ready Baked jackets launch Richmond Towers – The Year of Plant Power Crisis Management Campaign of The Year Winner: Santander UK plc – Managing a downgrade effectively Shortlist: Ballou PR – Managing ‘The Great Ticket Scandal’ for Seatwave Frank PR – Camden Town app Gough Bailey Wright – Handling a crisis at Drayton Manor Theme Park Liquid – Academy Crisis Averted Liquid – A First for British Education Octopus Communications – Six day online battle for the future of content Remarkable Group – Cash Converters: maintaining calm during the storm Event of the Year Winner: Focus PR – Jim Beam Honey Pop-up Beehive Shortlist: Bell Pottinger Business & Brand – The Templeton Prize 2012 Carlson Wagonlit Travel – Business Travel Journalism Awards DawBell – The BRIT Awards 2012 Jargon PR – Ancoris Drinks Party: The Old Tactics are still the best! Kazoo PR and Logistik Group – BT London Live Midas Public Relations – Latitude Festival Wirehive – The Wirehive100 Awards and League Table Financial PR Campaign of The Year Winner: Gravity London – Institute of Credit Management - Raising the profile of professional credit management Shortlist: Lansons Communications – Funds Away! for Barclays Stockbrokers Lansons Communications – Bringing J.P. Morgan Asset Management to the direct market Liquid – Hawksford - thinking beyond tomorrow Santander UK – Breakthrough - Boosting British Businesses Visa Europe – Visa's Contactless Olympics Wriglesworth and The Equity Release Council – Re-launching the equity release trade body Golden Hoglet Award - Agency Winner: Abbie Dando – BOTTLE Shortlist: Katherine Blackler – Blackler Copywriting and Communications Rose Hobson – Kazoo Lisa Gutcher – Liquid Camilla Brown – Manifest London Blair Metcalfe – Ogilvy Public Relations/London Neha Wadhwa – WCG Golden Hoglet Award - In-house Winner: Jarrod Williams – Bromford Group Shortlist: Megan Rex – 2K Tori Smith – Communicate Healthcare / Pharma Campaign of the Year Winner: Chameleon PR and Concateno – High Society: Drug Prevalence in the UK Workplace Shortlist: Allergan – Quality is Key Campaign Boehringer Ingelheim and Roy Castle Lung Cancer Foundation – Lung Cancer Awareness Parliamentary Photographic Exhibition: England, Wales and Scotland BOTTLE and ResMed UK – Waking Up To Sleep Apnoea Fuel PR International – Difflam Spray PR Campaign Ruder Finn and markettiers4dc for Novartis Vaccines & Diagnostics Limited – 4CMenB - a new meningitis vaccine Ruder Finn for Novartis Vaccines and Diagnostics Limited – Meningitis: Keep Watching Say Communications, Aptamil Professional, Neocate and Allergy UK – ACT on Cow’s Milk Allergy In-house Team of the Year Winner: The University of Nottingham Shortlist: Debenhams Experian PR Team UK&I HGCA Communications McDonald's UK Moat Communications and Public Affairs Team Santander UK Media Relations Team Integrated Communications Campaign of The Year Winner: Ogilvy Public Relations / London and OgilvyOne for Kern & Sohn –The Gnome Experiment Shortlist: 1000heads – Pedigree Play Again 3 Monkeys Communications – Microsoft Bing - "Your Britain" BT – Bringing us all together for London 2012 Cirkle and Remington – from media partnership to product partnership! Frank PR – Cow & Gate Growing Up Milk Kindred and the Milk Marketing Forum – Make mine Milk Nissan and Performance PR – Nissan Juke-R Internal Communications Campaign of the Year Winner: University Hospitals Coventry and Warwickshire NHS Trust (UHCW) – 100 Days Free Campaign Shortlist: APCO Worldwide – IMAGINE Knowing More About GE Gough Bailey Wright – bdht Annual Report Gravity London – Chubb Fire & Security - Think Customer Midlands Co-operative Society – Mission Firefly RWE npower renewables – Team Briefing On Demand Large Agency of the Year Winner: Brands2Life Highly Commended: BOTTLE Shortlist: APCO Worldwide Focus PR GolinHarris Midas Public Relations Teamspirit Public Relations Low Budget Campaign of the Year Winner: Kindred and British Cheese Board – National Anthem for Cheddar Shortlist: BOTTLE – BOTTLE puts its best foot forward Capella PR – Fox & Rose's Lingerie Lifeline Charnwood Borough Council and North West Leicestershire District Council – Don't Muck Around Campaign 2012 Firefly Communications and The Centre for Effective Dispute Resolutions – Supporting the 'Inquiry into Inquiries' Frank PR and Ocado – Charlie Bigham's Cock and Bull Pie Institute of Advanced Motorists & Jet Fuel Stations – IAM Winter Driving Campaign Ogilvy Public Relations and Kern & Sohn – The Gnome Experiment Rave Communications – #LoveErgorapido Media Relations Campaign of the Year Winner: GolinHarris – Persil small and mighty Top Ten Things Shortlist: Clarion Communications and Aldi – Going Toro Loco Frank PR – The Premier Inn Rafa Benitez Suite - Perfect for a Short Stay Kaizo PR - Jammin' with MARLEY UK Linstock Communications and Community Foundation Network – Surviving Winter 2012/2013 Nelson Bostock Group and T-Mobile – Launching The Full Monty Ogilvy Public Relations and Kern & Sohn – The Gnome Experiment Virgo Consumer HEALTH and Reckitt Benckiser – Scholl Love Your Feet Campaign New Agency of the Year Winner: Hope&Glory PR Shortlist: Capella PR Dynamo Communications Rochester PR Group Not for Profit Campaign of the Year Winner: Linstock Communications and Community Foundations – Surviving Winter 2012/2013 Shortlist: APCO Worldwide and Media Smart – Body Image Lesson and Parent Pack Launch Employers Network for Equality & Inclusion and Lansons Communications – Launching the Employers Network for Equality & Inclusion GolinHarris – St John Ambulance 'Helpless' campaign Kindred and Nuffield Health – Health Map Kindred and British Cheese Board – National Anthem for Cheddar Octopus Communications, Winning Moves and Bletchley Park Trust – Masterminding the Alan Turing Monopoly board Racepoint Group – World Sepsis Day Campaign, on behalf of the Global Sepsis Alliance (GSA) Public Affairs Campaign of the Year Winner: Weber Shandwick and Design and Technology Association – We Believe in D&T! Shortlist: Gough Bailey Wright – Sainsbury's & Whitchurch town centre Remarkable Group – Cash Converters: Rising to the challenge Public Sector Campaign of the Year Winner: Working Word – People's Collection Wales Highly Commended: Westminster City Council – Older residents' campaign Shortlist: Charnwood Borough Council and North West Leicestershire District Council – Don't Muck Around Campaign 2012 McCann PR – Discovering Keele University Nelson Bostock Communications – Digital Navigation Insights' campaign for the UKHO oneagency.co – Norfolk County Council Hate Crime Seal – Get Involved with Enjoy Staffordshire Surrey Police – Halloween & Bonfire Night - Anti-Social Behaviour Campaign Small Agency of the Year Winner: Dynamo Communications Ltd Shortlist: CubanEight DawBell Fresh Public Relations Inkling Jargon PR Liquid Manifest London Social Media Campaign of The Year Winner: Kindred and the Milk Marketing Forum – Make mine Milk Shortlist: 1000heads – Pedigree Play Again Cake – IKEA: Happy to Bed Confused.com – Driving in High Heels Hope&Glory – O2 Santa: creating the Digital Grotto Manifest London – BrewDog Vs. Diageo Surrey Police – Social media during the Olympics 2012 Things With Wings – Toshiba UK: Sponsorship Activation of The Dark Knight Rises Stunt of the Year Winner: Charnwood Borough Council – Don't Muck Around – “Ash Mob” Shortlist: Brands2Life – Just Eat and the Don't Cook Party's Battle for Corby Clive Reeves Public Relations – #EUTyreLabelArtTour Cow PR – Removal Van Persie Frank PR – GYMBOX - A-GROW-BICS HROC – Geberit Celebrates the Jubiloo Kindred and British Cheese Board – National Anthem for Cheddar Quidco – Quidco Cashback Boutique Grand Prix Winner: Kindred and the Milk Marketing Forum – Make mine Milk

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