PRmoment.comPRmoment GLOBAL

Research defines the reputation cost of Tesco knowingly delaying payments to suppliers

28th January 2016

We thought it would be a nice touch to look at the public precepton of Tesco following the kicking they got from the supermarket ombudsman earlier this week. Our research, undertaken by the guys at Opinion Matters, found that 42% of consumers said that their perception of the Tesco brand had changed as a result of the supermarket knowingly delaying payments to their suppliers. With 94% of these people stating their perception has changed for the worst.

Research supplied by Opinion Matters

Other stats coming out of the research include:

Methodology: The research for PRmoment was carried out between: 27/ 01/2016 and 28/01/2016 by Opinion Matters Research. Sample: 1,796 UK Adults

PRmoment Passport

© 2018 - PRmoment. All Rights reserved. Company registration no. 6651850

Website design & build by CHIEF