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McDonald’s and Blue Rubicon win the PRmoment Grand Prix Award at the Golden Hedgehogs

19th March 2014


Over 500 in-house and agency side PR professionals celebrated the success of UK public relations at the Troxy in London last night.

McDonald's and Blue Rubicon won the PRmoment Grand Prix award for their excellent work during the horsemeat scandal, which emphasised the secure supply chain of McDonald's products.

Elephant Communications won the sought-after ‘New agency of the Year’ award and Capella Public Relations won ‘Small Agency of the Year’.

Impressively, Charnwood Borough Council fought off tough competition from the likes of Debenhams, EE and Westminster City Council to win the ‘In-house Team of the Year’ award.

APCO won ‘International Agency of the Year’ and Brands2Life followed up last year success by winning ‘Large Agency of the Year’ for the second year in a row.

Here is a list of all the winners on the night:

Crisis Management Campaign of the Year
Westminster City Council - Food labelling and contamination

Social Media Campaign of the Year
MHP Brand & GAME - Christmas Tinner

Integrated Communications Campaign of the Year
McDonald's UK & Blue Rubicon - McDonald’s Quality Scouts

Event of the Year
Brands2Life - Pestaurant by Rentokil and Brands2Life

Best Use of Research
Trufflenet & Soda Pictures – Compliance - Inspired by True Events

Consumer PR Campaign of the Year
Dynamo PR - Making 3Doodler Time Magazine's Invention of 2013

B2B Campaign of the Year
Octopus Group – AdaptiveMobile: Courting Trouble

Financial PR Campaign of the Year
Teamspirit Public Relations - Aqua credit cards Mind the Credit Gap

Healthcare / Pharma Campaign of the Year
The Red Consultancy, NHS Blood and Transplant & Twenty Six
- The Donation Conversation: National Transplant Week 2013

Public Affairs Campaign of the Year
Partnership - Partnership Assurance - Ensuring Financial Advice and Information became part of the Care Bill

Best Use of Video
Manifest London - Morphsuits: Fright Mob

Best Use of Evaluation
BOTTLE - Crunch Time for Golden Wonder

Public Sector Campaign of the Year
Bournemouth Tourism - Bournemouth vs. California

Internal Communications Campaign of the Year
Birmingham City University - The City Centre Campus move

Not for Profit Campaign of the Year
Money Advice Trust - Stop the knock

Media Relations Campaign of the Year
MSL London - Retina Implant is turning bionic vision into a reality

Low Budget Campaign of the Year
Circle Housing - House Exchange

Community Engagement Campaign of the Year
Unity – DRYATHLON, for Cancer Research UK

Stunt of the Year
MHP Brand & GAME - Christmas Tinner

Golden Hoglet Award
Tanvir Nandra, IAM

Communications Professional of the Year
Ed Watson

In-house Team of the Year – sponsored by Ketchum
Charnwood Borough Council’s Communications Team

New Agency of the Year
Elephant Communications

Small Agency of the Year
Capella PR

International Agency of the Year
APCO Worldwide

Large Agency of the Year
Brands2Life

PRmoment.com Grand Prix Award

McDonald's UK & Blue Rubicon - McDonald’s Quality Scouts



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