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Give your apps a purpose

18th September 2013

The average mobile user is quite fickle when it comes to apps. Apps are downloaded, deleted, scanned over, and occasionally, very occasionally, they are actually used for more than a minute at a time. So, if you want a successful app you have to give it a purpose and a reason to be used. There are many brand apps on the market that are there probably for the sake of having an app, which is why many brand apps are not successful with their customers. With this mobile evolution, and the very evident market, this lack of customer understanding in app development surprises me. I did some research into how to make a winning app, and there is no exact formula. However, one recurring and rather obvious tip is, give your app a purpose! The point is to make the app not a replica of your website, or a carbon copy of your existing product or service, but to become an extension of your brand, and a useful service to the consumer. If a brand fails to make, at the very least, an average app this can have further repercussions aside from the failure of the app. Mobile users could swap to your better and more developed competitors app, and it could even deter them from downloading a future app because of a first bad experience. So, a rule of thumb, it is better to have no app at all than a really bad one. But, if the brand can make a successful, long running application that their consumers regularly use, then it can be a great asset. The top tips for a successful App:


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