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Brands need to take charge of their Facebook page

28th October 2013

Brands need to step up and ensure they are making the most of Facebook as a communication tool. Facebook now has over 1 billion active monthly users. That is a staggering amount of people who brands could potentially be actively connecting and sharing with. Many brands have obviously recognised this, as has reported that in March this year over 15 million business’ had a Facebook page. However, this also means brands cannot just ‘talk the talk’, they have to actually put efforts in when it comes to standing out amongst those 15 million other brands. Coca-Cola, Amazon UK and Skittles are among a few brands that have managed to master the art of Facebook communications, and according to Social Bakers they are the top three Facebook brands in the UK. After looking through a number of the top brand pages, I have compiled a few tips for brands that are looking to upgrade their Facebook profiles.

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