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The Edelman Trust Barometer: A recording of our live stream video with Edelman Intelligence UK head Louise Turner. Howard Kosky from markettiers and James Erskine from Social Circle

24th January 2018


Consumers are less trusting of social media and continue to be sceptical of government, business, media and NGOs in the UK. This is according to the 2018 Trust Barometer, PR firm Edelman’s 18th annual trust and credibility survey.

The UK version of the Edelman Trust Barometer found that social media companies have lost the trust of most of the public, with only a quarter of the UK population now saying that they trust social media as a source for news and information. Where social media companies were once seen as champions of free speech and democracy, they are now seen as not taking enough responsibility for key issues including extremism, fake news, and cyberbullying. As a consequence, the majority of people are now calling for greater regulation in the sector.

The recorded version of the live stream featuring PRmoment founder Ben Smith, Louise Turner, UK lead, Edelman Intelligence, Howard Kosky from markettiers and James Erskine from Social Circle

Here are the UK findings of the Edelman Trust Barometer:

Edelman Trust Barometer 2018 - UK Results from Edelman_UK

Key stats

These findings show that business communicators have an opportunity to offer the public better news, especially as there is increasing trust in CEOs.

Written by Ben Smith+, Founder, PRmoment.com



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