51% of B2B marketers are expected to use infographics in 2014
12th February 2014
51% of B2B marketers are expected to use infographics in 2014 making them the largest growing content marketing tactic according to Bell Pottinger Wired.
The research that focuses on the top trends to consider in 2014 within PR, digital and content marketing, also states that web browsing is expected to grow by half.
The ever increasing social aspect is also set to rise with nearly half of businesses planning to increase social budgets this year.
However the study predicts that video will be even more crucial with 86% of brands planning to add video to their site and 1.5 billion online video users expected by 2016.
See infographic below: