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How to create an integrated social media campaign Integration and social media - are these the two most over-used words in PR these days? Maybe. But in the practical reality of putting together a campaign, what do they actually mean?
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What makes a good branded video?
According to statistics from research firm comScore, 42 per cent of all time spent online includes exposure to online videos with 6.65 billion videos having been viewed in September 2010 by 35.1 million viewers in the ...
PR case study: The launch of Powerplay Golf
Background:
Hailed as golf’s equivalent to Twenty20 Cricket, PowerPlay Golf is a 9 hole format for professionals and amateurs, in which golfers choose to aim for one of two flags on ...
This week’s PR winners are Chronicle‘s video, Sainsbury’s giraffe bread and Moe’s Southwest Grill’s exploding watermelon. GoodandBad PR fails Bayern Munich and Morrisons
No one is perfect and we all make mistakes. Some are particularly common in PR, and easily avoidable. Here are ten basic errors that PROs should watch out for
It is crucial for a brand to find a distinctive social voice online, says PR firm Edelman’s community manager Emma Gannon. She suggests five ways to identify your brand’s personality
FinnAir creates a YouTube 'sensation' and gains excellent coverage in return
Date: 22 Mar 2012 Location: Ketchum Pleon, Central London Cost: Tickets from £155 + VAT Why attend event: Do you understand how to robustly measure the impact of your PR? Are you concerned about how to measure the impact of social media on your brand? Are you concerned about how to integrate your PR agency into your evaluation effort? How much should PR evaluation cost?