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What do PR professionals need to know about SEO? Everything’s going digital. But the more things change, the more they stay the same and the fundamentals of communicating good ideas have never been more relevant. Content is king and building long-term ...
PR 2.0 looks a lot like SEO
I’m certain that Search Engine Optimisation (SEO) was not a subject that was on the curriculum when I studied marketing. However, in the year 2011, it’s hard to call yourself a digital marketing consultant or provide ...
Do what we do … and what we say. Linkdex discusses how it used its own system to climb the search rankings Here’s a controversial statement: We don’t really care if we don’t get coverage in the press. ...
This week’s PR winners are Chronicle‘s video, Sainsbury’s giraffe bread and Moe’s Southwest Grill’s exploding watermelon. GoodandBad PR fails Bayern Munich and Morrisons
No one is perfect and we all make mistakes. Some are particularly common in PR, and easily avoidable. Here are ten basic errors that PROs should watch out for
It is crucial for a brand to find a distinctive social voice online, says PR firm Edelman’s community manager Emma Gannon. She suggests five ways to identify your brand’s personality
FinnAir creates a YouTube 'sensation' and gains excellent coverage in return
Date: 22 Mar 2012 Location: Ketchum Pleon, Central London Cost: Tickets from £155 + VAT Why attend event: Do you understand how to robustly measure the impact of your PR? Are you concerned about how to measure the impact of social media on your brand? Are you concerned about how to integrate your PR agency into your evaluation effort? How much should PR evaluation cost?