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Why Brussels is an essential part of a public affairs campaign
At the mere mention of public affairs or lobbying, my mind conjures up images of Big Ben and Prime Minister's Questions. But it seems this is an outdated perception.
These days most ...
How to limit political risk in these uncertain times
We asked Mark Irion and Russell Patten from Grayling Global Public Affairs for their views on how businesses can manage PR during political upheavals.
Irion quotes investment analyst
How Grayling Public Affairs helped a collection of hospital trusts achieve Academic Health Centre Status
Client:King’s Health Partners (KHP) is a collection ...
This week’s PR winners are Chronicle‘s video, Sainsbury’s giraffe bread and Moe’s Southwest Grill’s exploding watermelon. GoodandBad PR fails Bayern Munich and Morrisons
No one is perfect and we all make mistakes. Some are particularly common in PR, and easily avoidable. Here are ten basic errors that PROs should watch out for
It is crucial for a brand to find a distinctive social voice online, says PR firm Edelman’s community manager Emma Gannon. She suggests five ways to identify your brand’s personality
FinnAir creates a YouTube 'sensation' and gains excellent coverage in return
Date: 22 Mar 2012 Location: Ketchum Pleon, Central London Cost: Tickets from £155 + VAT Why attend event: Do you understand how to robustly measure the impact of your PR? Are you concerned about how to measure the impact of social media on your brand? Are you concerned about how to integrate your PR agency into your evaluation effort? How much should PR evaluation cost?