Creativity in PR Training Course

24 Sep 2012, PRmoment Conference
Cost: Cost £250 + VAT per person
Future Gallery, Leicester Square

We’re a fast moving business and rely on creative ideas to keep our competitive edge. The creativity workshop was the best course I've ever attended. We got so much great information and as a team we have now adopted many of the techniques into our creative arsenal." Eleanor Conroy, Public Relations Director Europe, InterContinental Hotels Group

The full program is shown in the table below the form

Why attend this event?
Is creativity in PR suffering? Following on from the Cannes debate, are you creative enough in your PR job? Drawing on the worlds of brands, psychology and business the aim of the session is to demystify creativity and prove that everyone can be more creative.

The aim of the session is to demystify creativity and prove that everyone can be more creative. This jam-packed, practical half-day training guarantees you’ll walk away with a toolkit of techniques and ways to approach creativity individually and as a team. 

This course is designed so that you can learn through experiencing the tools and engaging in practical exercises. You will be exposed to over 15 different techniques and have a chance to practice at least 3 different tools. 

After this training you will be able to:

1. Use a range tools and techniques to remove creative blocks & generating ideas

2. Know how to develop a creative attitude - for yourself and others

3. Know how to facilitate a creative session and have a range of alternatives to traditional group brainstorming

4. Understand what aids and hinders creativity

Who is it for?
In-house and agency teams across consumer, healthcare, corporate and B2B. The session is for anyone who has to develop creative ideas or problem-solve day to day in their role, whether for a press office, clients, a campaign or a new business pitch.




MORNING SESSIONCoffee, croissants, networking 


Welcome & key insights on creativity - your brain, a user’s guide.Explore how your brain works, barriers and approaches to creativity.


Developing a creative attitude – individually & in groups

What is creativity? Discuss.


The blank page. Life’s too short.

  • Finding a new way into a creative challenge.
  • Getting prepared – brainstorm cheat sheet & interrogating the brief.
  • The importance of questioning, devising strategy, thinking about thinking! Using insights, trends and stimulus.


What sort of creative session do you need?

  • How to facilitate & structure brainstorm.
  • Explore the use of language, warm ups, structure your session to generate, develop and evaluate ideas.
  • How to encourage group participation, deal with introverts and extraverts and maintain momentum.


Tea & Blackberry break


Learn and practice at least 4 techniques and approaches to overcome creative burnout.

  • From “I need an idea right now”, to ways to crack a creative challenge in an hour, 48 hours, a week or more.
  • This is a practical session where you’ll try the techniques against live problems.
  • Techniques include random stimuli, related worlds, evaluation and substitution (people, brands, emotions).


Questions & making it stick back at the office



About the trainer

Claire Bridges has spent 17 years working in PR in agencies including Hill & Knowlton, Cake, JCPR and as Managing Director Consumer & Creative & Planning Director at Cohn & Wolfe with clients including Starbucks, 02, Heinz, Evian, COI, Diageo, P&G & Kellogg's. She has pitched over 200 times winning business from global clients. Claire decided to focus on creativity following the realisation that PR teams are expected to be creative ‘on demand’ often without guidance or training.

With extensive consumer and brand expertise, Claire’s experience spans healthcare, in-house, consumer and corporate teams. Claire is studying for an MA in Creativity, Innovation and Leadership at City University and is a certified NLP Practitioner.

Speaker Program

Claire Bridges
Now Go Create