Blog

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Robert Minton-Taylor describes a life most extraordinary

Robert Minton-Taylor can recognise the make of caravans from their rear-light clusters, a hangover from his first writing job. Now with 46 years’ PR and journalism experience, and having won 27 awards, he lectures at Leeds Business School. Here he discusses his career highlights and lowlights (as well, of course, as those caravan lights)

Mis-Communicator of the Week: Tesco

You may have had a wonderful shopping experience, been served by helpful and friendly staff, bought all you wanted but this positive experience is undermined by the final interaction with the Tesco brand's 'price promise' telling you your shopping would have cost less somewhere else

Using sustainability to help sell your brand

Shameless self promotion or survival of the selfless? Some brands have figured out how to use sustainability to help sell, others will perish

How should PRs use Glassdoor?

Employees are now more vocal than ever before and have become creators of content on a significant scale. Which means that brands are not just what customers say about them, they are what employees say about them too

StuntWatch: Rio’s Christ the Redeemer takes a trip to Naples

The people behind the stunt suggest the statue was ‘downloaded’ to the scene in a bid to demonstrate and promote the speed of FastWeb

A day in the life of a PR matchmaker

It’s no easy task matching the right PR person to the perfect job, it takes dedication, determination and plenty of legwork. Specialist PR recruiter Eleanor Karadimitriadis, head of PR Moves at Career Moves Group, describes a typical day

Communicator of the Week: Welcome to Yorkshire

'Welcome to Yorkshire's' impressive work surrounding "the greatest Grand Depart ever" for the 2014 Tour de France, backed up by a brilliant spokesman impresses Ed Staite this week

Bottle PR’s charity cycle victory

The team pedalled a collective total of 647 miles and raised over £2000 for game charity, SpecialEffect

Can you do PR by numbers?

Ben Smith, Founder, PRmoment highlights the key themes taken from our annual PR is Changing conference

“Be clear on expectations and don’t be afraid to argue your point” says Kristina Eriksson

“Don’t limit yourself to traditional definitions of PR", says Kristina Eriksson, head of media relations at the Financial Times, as she offers advice to the rest of the PR industry about how to reach people and deliver results. She also describes why she loves her role and how she first landed it

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