Blog

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Why creativity cannot be a bolt on

In modern communications the silos between PR and marketing have been broken down so at this event we asked who, within an organisation is responsible for creativity.

The Big Brexit Debate - Troubling undertones…

Analysing the Brexit debate, as it gets more heated, I detect that a worrying trend is beginning to emerge. It’s the increasing number of people who say that they don’t have enough information to make an informed decision...

A day in the life of USP's Steven Brown

Steven Brown, PR account executive at broadcast agency USP Content, gets on his bike to go to his job in Camden and then keeps going until it’s time for the gym...

How travel brands are communicating with millennials

PRmoment recently hosted an event on How the Travel Sector is targeting Millennials in partnership with the good guys at Diffusion.

Why Simon Kelner is my PR hero, by W Communications’ Adam Leigh

Simon Kelner, former editor of The Independent, is the PR hero of Adam Leigh, strategy director of W Communications and former deputy editor of The Independent

What Google’s revised blogger guidelines mean for PR

Google has recently updated its Blogger Guidelines to restrict SEO opportunities, which means if you are hoping to build your SEO through blogger links, then you might have to rethink your strategy

Five minutes with Charlotte Beeching, head of comms at London City Airport

Apart from a brief spell when she wanted to be a criminal psychologist, Charlotte Beeching, head of communications at London City Airport, always liked the idea of working with words

What coverage counts? Asks Alfred's Dan Neale

Over the years, client expectations increase as they want more and more from their agency. Year 1 KPIs are smashed, as are year 2 and so on… but the question is, how are these being beaten?

Case study – Britain’s Best Breakfast

The biggest annual fundraising initiative for the charity Carers Trust last year was Britain’s Best Breakfast, where different “breakfast” stunts and events around the country last summer helped to fundraise in support of unpaid carers. Here we detail the PR behind Britain’s Best Breakfast that helped it to score vital publicity

Balancing family, home and work with Kate Byford, deputy CEO of PR company Bird Consultancy

Thank goodness for slow cookers, they are a working mum’s lifeline says Kate Byford, deputy CEO of Bird Consultancy, as she describes how she fits family and home into a busy working day

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