PR Conferences

PRmoment launches PR in a Digital World Conference

Date: 22nd April 2010

Only £155 if booked by 2pm on March 4th, click here to book now

If you are having problems booking this conference, or wish to book your ticket by phone please call 01962 888113.

Venue: Ketchum Pleon, London.

A PRmoment.com Conference sponsored by Ketchum Pleon

Speaker program:

8.30am Registration and morning refreshments

9.05am Morning Chair's opening remarks

Ken Punter, Head of Digital Engagement

How much digital knowledge do PROs need? How can digital and communication professionals work together? How has digital media changed the way that PR operates? Make sure that you understand the pace of this change and make yourself aware of the latest case studies of PR being successfully utilized in the digital sphere.

9.25am How do moneysupermarket use digital content to communicate with their customers, and drive traffic to moneysupermarket.com?

Ian Williams, Director of Communications

What digital content does moneysupermarket.com use to communicate with its customers?
What is the feedback from users on moneysupermaket.com? Are they users or readers?
Does the printed press still have a role to play?
What are the lessons in communicating digitally with consumers?

10.00am How do consumers search for content online, and what are the implications of this for PR professionals?

Justin Gale, Head of World Wide Digital Strategy

Why PROs need to understand how consumers search for content?
Who owns online search – users or the brand?
How are consumers now searching for content?
What does live content mean for your brand?

10.35am Morning coffee and informal networking

11.05am Case study: Drinkaware's - What's Britain Drinking this Christmas Campaign

Ben Butler, Digital Marketing Manager

How the campaign captured the imagination of the public
Why online was the perfect medium for this campaign
How PR and marketing worked together
How the digital campaign created printed media coverage?
What were the take outs from the campaign?

11.30am How can PROs use Social and Digital Media to maximise the effectiveness of their communications strategies?

Fernando Rizo, Head of Digital Content

What does digital PR mean for your brand?
What are the quick wins in digital media?
How can I integrate my online and offline campaigns?
Surely using digital media means that PR can finally prove its ROI?

12pm Integration: Print and digital media - why they work best together

Speaker to be announced

12.30pm Return on Investment - How to measure ROI in Digital Media (including Social Media)

Sandra Macleod, Group CEO

How to measure and evaluate the coverage of blogs and online media?
How to evaluate the impact of social media?
How to measure the ROI of PR in a digital world?

1.00pm The Launch of Microsoft Windows 7 - One of the finest examples of a worldwide integrated digital communications campaign involving PR, advertising and all elements of the communications mix

James Tutt, PR Manager

What were the different content strategies used to gain traction with different areas of the media?
What lessons were learned from previous Windows launches?
What social media engagement was there prior to the launch?
What were the objectives of the launch?

1.30pm Chair's closing remarks and close of conference

Buffet lunch and informal networking

Click here to book tickets for this conference. Tickets cost only £155 if booked before 2 pm UK time March 4th.

All bookings are completed through a secure server via Google Checkout.

Contact: If you have problems booking this conference, or require further information please call Ben Smith on 01962 888113, or email bensmith@prmoment.com.

PR in a Digital World is PRmoment.com conference, sponsored by

Please note that PRmoment does not share delegate details with any third parties, including sponsors.