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Opinium

PR Analytics Manchester

Date: Thu 28th September 2017
Location: The Studio, Lever St, Manchester
Organiser: PRmoment Events
Cost: Early bird £125 / Normal rate £175

Why attend: Learn how to measure the outcome of your PR and evaluate the impact of social media

8.45am Registration and informal networking  
9.05am Chairpersons introduction
Ben Smith, Founder, PRmoment
9.10am

How the met office evaluates its communications
Dee Cotgrove, Director of Communications, The Met Office

  • Understanding the impact of different channels
  • The importance of integrated measurement for integrated communications 
  • What KPI's The Met Office uses
9.35am

How Kellogg’s measures its corporate reputation using data and analytics
Paul Wheeler, Director of Corporate Communications, UK and Republic of Ireland, Kellogg's

  • Outcome measurement: How Kellogg’s Corporate Reputation Survey is structured and what are the KPIs
  • Output measurement: What communications output measurements does Kellogg’s use
  • Consumers don’t hear in silos: so don’t attempt to measure in silos
  • Why in an FMCG market isolating the impact your different marketing communications channels is very difficult and perhaps pointless
10.05am

Why PR is complacent about measurement
Ali Gee, Deputy CEO & Senior Partner,
FleishmanHillard Fishburn

10.30am

Informal Networking and coffee

 
10.50am

Why PR works for Paddy Power
Feilim Mac An Iomaire, Head of PR, Paddy Power

  • Increased web traffic means more bets placed
  • Linking PR and social activity to web traffic
  • The results of Paddy Powers public relations activity
11.20am

Making integrated measurement a reality
Richard Bagnall, CEO, PRIME Research UK & SVP PRIME Research Europe and Board Director, AMEC (The International Association for the Measurement and Evaluation of Communications) 

11.50am

Panel Debate
The measurement paradox: The speed of automation versus the accuracy of humans!
James Crawford, Managing Director, PR Agency One
Rick Guttridge, Managing Director, Smoking Gun PR
Adam Parker, Founder, Lissted

Further panel members to be announced!



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12.30pm How an agency can integrate measurement into its offer to clients
Giles Peddy, SVP EMEA Operations & UK MD, Lewis
1.00pm Implementing a robust measurement process in an in–house communications team
Russ Brady, Head of Group Public Relations, The Co-Op
Catherine Turner, Head of PR - Insurance, Funeralcare and Legal Services Communications, The Co-Op
1.30pm Buffet Lunch and informal networking  

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