When: 22nd Jun 2017, 5:30PM
Location: Lexis Agency, 110 High Holborn, London, WC1V 6JS
Organiser: PRmoment Events
Price: Free for in-house PR and communications folks
Please note this seminar is part of our series of events for in-house communicators only. If agency delegates register I'm afraid we will have to cancel your ticket - sorry!
Agenda:
5.30pm Registration, canapes and informal networking
6.00pm Chairpersons introduction Ben Smith, Founder, PRmoment
6.05pm
The impact of a CEO on your brand purpose Tania Littlehales, Head of Product PR, Marks and Spencer
Shifting from blanket coverage to on message coverage
Aligning your customer profile to your message
Balancing sales impact to long term brand prosperity
Putting customers at the heart of your communications
6.30pm
Shifting the brand purpose of BMW Graham Biggs, Corporate Communications Director, BMW
How BMW is preparing for an age of automated driving
Repositioning BMW as a technology company
BMW as a provider of mobility
6.55pm
Purpose or bust: why you need one and what to do with it Toby Conlon, Head of Corporate, Lexis Agency
The commercial advantage of being purposeful
The need to distinguish between purpose, promise and position, and the benefit of getting the distinction right
The major considerations in defining your purpose, and how to start the process.
Activating purpose: internal and external best practice and case studies.
7.20pm
Does the merger of Ladbrokes and Coral create a betting super-brand? David Williams, Media Relations Director, Ladbrokes
The impact of a merger on a brand
To dual brand or not to dual brand?
Understanding the what your brand means to your target audience
What does a band mean in the betting sector? Are all brands now poisonous?
7.45pm
Close of event
Drinks, canapes and informal networking
In partnership with:
Due to high demand, we have to limit the number of tickets per organisation to three. .jpg)
This event is worth 15 points