The opportunities to co-create innovative and mutually beneficial content partnerships with bloggers and YouTubers is an important part of modern public relations. At this event we'll hear from leading Youtubers, bloggers and agencies on how they have co-created content that works
Current PR Conferences
Many believe that innovation in technology and platforms is rising head and shoulders above the rest as the stand out creative. A station takeover cannot just be physical now - it must be digital/social. A picture stunt for the sake of it feels hollower than ever. There are so many boundaries to push, so many ways of connecting people - brand communications can no longer be one dimensional, they should be intrinsically linked to the appropriate technology or an appropriate platform. Our speakers at this event will talk you through how they are trying to do this with the brands they work for.
The need for organisations to communicate with their publics has never been greater and the scope and ambition of their communications is only increasing. But without influence none of this will be possible. At this event will examine the future of influence. We'll be looking at the following themes: the influence of Youtubers and bloggers, the future of journalism, the opportunities for brands, influence mapping, influence tracking, global influence and the role of content