Recent reputation crisis from the like of United and Pepsi have highlighted the need for brands to have a purpose that is reflected in their behaviour and their communications. This event will discuss how brands can develop or change their purpose and the impact this has on their communications
Current PR Conferences
Learn how to measure the outcome of your PR and evaluate the impact of social media
The consultancy business is all about time - saving time, creating time and selling time. But are PR firms using time efficiently? For the first time (see what we did there!) PRmoment is presenting exclusive research that looks in depth at how UK agency workers spend their time. From selling in, to being on the phone, to emailing, to creativity, to (with irony) filling out time sheets! Join us for the presentation of this research along side a discussion with two star studded agency leaders panels.
The need for organisations to communicate with their publics has never been greater and the scope and ambition of their communications is only increasing. But without influence none of this will be possible. At this event we will examine the future of influence. We'll be looking at the following themes: the influence of Youtubers and bloggers, the future of journalism, the opportunities for brands, influence mapping, influence tracking, global influence and the role of content