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The rise of communications directors

22nd April 2016


As more firms recognise the true value of their reputations, they realise they need the expert advice of comms professionals in the boardroom. This is backed up by the findings of the 2015/2016 FTSE 100 Group Corporate Communications/Affairs Survey by communications and corporate affairs recruitment firm Watson Helsby

Nick Helsby, founding director of Watson Helsby, lists a key finding: “Looking at the status and perceived value of the communications role within the FTSE 100, a key indicator that this is on an upward trajectory is membership of the executive committee, which increased from 43% in 2014/2015 to 47% in the 2015/2016 Survey.” 

Helsby lists three reasons why this trend is likely to continue:  

Helsby concludes: “For most companies in the FTSE 100, and beyond, reputation is a key strategic asset that needs to be both protected and leveraged. It is a source of competitive edge but if it is not ‘represented’ at ExCo level, a company may take decisions and miss opportunities that could cost it dearly.”

Background

Watson Helsby’s latest 2015/2016 FTSE 100 Group Corporate Communications/Affairs Survey collected data on over 90% of the FTSE 100, using a combination of proprietary data, desk research, online questionnaires and telephone interviews. The company also used its contacts with many of the FTSE 100 corporate communications/affairs directors to gather data.



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