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The top ten phrases to avoid in presentations

The top ten phrases to avoid in presentations

If you want an audience to trust you, whatever you do, don’t say “Trust me”. Also avoid saying “If I’m honest” and “believe me”. We list the top ten phrases that make audiences question everything you say

Are brands’ mobile strategies attempting to trick customers?

Are brands’ mobile strategies attempting to trick customers?

In 2015 UK retailers saw £24billion in sales over Christmas, nearly half of which were through a mobile device. This is good news, but the bad news concerns the methods some brands use to trap customers. We look into research into dodgy mobile practices and ask whether this is a wise long-term strategy

The impact of video revealed

The impact of video revealed

There is no point spending time and money on video if it fails to engage consumers. We discuss research into which type of video advertising is most effective

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