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The impact of video revealed

The impact of video revealed

There is no point spending time and money on video if it fails to engage consumers. We discuss research into which type of video advertising is most effective

How firms fail to nurture creativity

How firms fail to nurture creativity

Many professionals believe that creativity can be taught, yet they contradict this by also believing there is such a person as a ’creative type’. We look at how today’s offices are stifling creativity

How politics influences consumers

How politics influences consumers

From the implications of Brexit to the election of Donald Trump, we look at the impact politics is having on consumers and how they relate to brands

Media relations still rules in PR

Media relations still rules in PR

The rise of digital does not mean the demise of media relations, but media relations work is evolving. We speak to senior PROs to find out why media relations still rules and how it is changing

The most responsible companies in UK

The most responsible companies in UK

Lego, Ikea and Microsoft are considered to be the most responsible companies by the UK general public. We discuss why appearing to be a caring business helps a brand to be more profitable

Empathy in PR

Empathy in PR

We take a scientific approach to pinpoint exactly what empathy is, and how understanding and using empathy is vital in PR, particularly in today’s digital age

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