PR Knowledge Zone
24th October 2011
Ever wanted to know more about PR and social media? Well, because we're nice people (honestly) and because we constantly get requests from PR professionals asking where they can find useful stuff, we thought we would produce a PR Knowledge Zone.
We don't pretend this is an all-encompassing library, but we reckon it's a pretty good collection of PR information.
So please feel free to browse and download the stuff below. If you want to send us reports to add onto this page, do get in touch. The content rules are that the reports have to be interesting, robust and free (for our readers).
Edelman: Trust Barometer Research 2012
Google: Zero Moment of Truth Report
Institute for PR: Research Topics
PRCA: Agency CMS booklet
PRCA: In-house CMS booklet
VMA Group: Public Affairs Survey 2012
Weber Shandwick: Science of Engagement: Implications for Communicators
- Money matters
- Social Media