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PR Knowledge Zone

24th October 2011


Ever wanted to know more about PR and social media? Well, because we're nice people (honestly) and because we constantly get requests from PR professionals asking where they can find useful stuff, we thought we would produce a PR Knowledge Zone.

We don't pretend this is an all-encompassing library, but we reckon it's a pretty good collection of PR information.

So please feel free to browse and download the stuff below. If you want to send us reports to add onto this page, do get in touch. The content rules are that the reports have to be interesting, robust and free (for our readers).

Research documents:

CIPR: PR 2020: The Future of Public Relations

CIPR: State of the Profession 2012/2013

Edelman: Trust Barometer Research 2012

EML Wildfire: Why there's never been a better time to work in digital PR

Evaluation toolkit

Google: Zero Moment of Truth Report

Institute for PR: Research Topics

PRCA: Agency CMS booklet

PRCA: In-house CMS booklet

PRCA: Maximising Opportunities: Broadening Access to the PR Industry

PRCA: Reputation of Report 2012

SEOmoz: 2011 Search Engine Ranking Factors

Some Crisis Management tips and ideas

Some PR Pitch tips - both for the agency and the client

The 2011 Workplace Employment Relations Study

VMA Group: Public Affairs Survey 2012

Weber Shandwick: Science of Engagement: Implications for Communicators

PRmoment features

- Consumer

Brands are missing out on the potential of smartphones to sell products

Consumers listen to gossip and research online before deciding to buy

How consumers use social media channels

- Content

A press release with video content is three times more likely to be published, says latest research

How the content of newspapers has changed - 1986 compared to 2011

- General

The history of PR

- Money matters

How will public sector cuts shape the PR landscape?

New consumption habits during a recession

Where can PR make money?

Why PR professional should target websites with no paywalls during economic hard times

- Social Media

Percentage of consumers on Facebook, Twitter and LinkedIn

Social media census 2011

Why social media sells products

 

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