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Why great communicators make great leaders

Why great communicators make great leaders

The most successful organisations appreciate the role of good communications and ideally, are led by great communicators. Obviously, those who work in PR are bound to think that communication skills are a priority in business, but this isn’t just wishful thinking, it is backed up by solid research. We discuss the importance of senior management having communication skills and the role outside agencies can play in improving leadership amongst their clients





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