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How to create video that is relevant, shareable and watchable!

How to create video that is relevant, shareable and watchable!

Video is going through a revolution, from the formats it uses and the platforms it relies upon to the devices it is watched on. We discuss how video is changing and offer top tips for creating video content that is relevant, shareable and just plain watchable.

Will 2017 be a bad year for PR?

Will 2017 be a bad year for PR?

What is the point of being negative? Well for one thing, focusing on the positive all the time means that you are not prepared for the worst. So here are six PR predictions for 2017 that you might rather not hear, but which could help you stay one step ahead.

How to network with authenticity

How to network with authenticity

Don't schmooze and lose! Being ingratiating can be a bad move in PR, if you want to get in with the right people, you need to network with authenticity. Here is some wise advice for socialising with people who matter without appearing to brown-nose

What it takes to be a great PR mentor

What it takes to be a great PR mentor

If you want to get to the top in PR it helps to have a mentor, and being a mentor is equally rewarding. Here we offer a few tips for giving, and getting, the most from mentoring sessions.

How to find talent in PR

How to find talent in PR

Finding brilliant PR and marketing people is difficult. However, to make it a little easier, we asked senior PROs how they hunt down talent. Here are their top tips

Does PR need more geeks?

Does PR need more geeks?

Today’s PR teams need to combine traditional skills with digital. The best way to train people to deal with all that PR demands these days, say senior PROs, is to teach comms dogs new tricks rather than teach digital dogs old tricks

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