When it comes to what to wear in PR these days, there are plenty of options. But having too much choice can be confusing, so what should you wear to look original without scaring off the horses? Senior PROs offer some sartorial advice
Congratulations, you’ve landed an interview for your dream PR job, now all you’ve got to do is nail it. Here are ten top tips for making sure you leave the other candidates in the shade
“Listen up people!” These words may wake you up, or make you wince, but when it comes to the opening words of a presentation, you want to get people’s attention. As soon as you have the audience looking your way and anticipating your speech, here are 12 tips for making sure the rest of your presentation is memorable, in a good way
Fake news is in the news, but how much of the news is fake, and is this a problem for PR? Senior PROs believe it is a growing threat to the communications industry (although it offers a few opportunities too) and detail steps to deal with it
Everyone in comms knows about creating content, but how can you create something that stands out from the crowd? And, most importantly, create content that gets noticed by the right people, people who could be buying business from you one day? PR agency chiefs tell you how
Video is going through a revolution, from the formats it uses and the platforms it relies upon to the devices it is watched on. We discuss how video is changing and offer top tips for creating video content that is relevant, shareable and just plain watchable.
What is the point of being negative? Well for one thing, focusing on the positive all the time means that you are not prepared for the worst. So here are six PR predictions for 2017 that you might rather not hear, but which could help you stay one step ahead.
Don't schmooze and lose! Being ingratiating can be a bad move in PR, if you want to get in with the right people, you need to network with authenticity. Here is some wise advice for socialising with people who matter without appearing to brown-nose
We ask why bullies succeed in becoming leaders, and how PROs can advise people who think they are always right
If you want to get to the top in PR it helps to have a mentor, and being a mentor is equally rewarding. Here we offer a few tips for giving, and getting, the most from mentoring sessions.