Video is going through a revolution, from the formats it uses and the platforms it relies upon to the devices it is watched on. We discuss how video is changing and offer top tips for creating video content that is relevant, shareable and just plain watchable.
What is the point of being negative? Well for one thing, focusing on the positive all the time means that you are not prepared for the worst. So here are six PR predictions for 2017 that you might rather not hear, but which could help you stay one step ahead.
Don't schmooze and lose! Being ingratiating can be a bad move in PR, if you want to get in with the right people, you need to network with authenticity. Here is some wise advice for socialising with people who matter without appearing to brown-nose
We ask why bullies succeed in becoming leaders, and how PROs can advise people who think they are always right
If you want to get to the top in PR it helps to have a mentor, and being a mentor is equally rewarding. Here we offer a few tips for giving, and getting, the most from mentoring sessions.
The PR industry is heavily dependent on freelancers, and this dependency is increasing. If you are thinking of going freelance, we discuss why 2017 could be the year to take the leap
Finding brilliant PR and marketing people is difficult. However, to make it a little easier, we asked senior PROs how they hunt down talent. Here are their top tips
Here are 12 top tips for landing a more senior role
Today’s PR teams need to combine traditional skills with digital. The best way to train people to deal with all that PR demands these days, say senior PROs, is to teach comms dogs new tricks rather than teach digital dogs old tricks
PROs still struggle to get onto the board of many organisations. We discuss why they should be there, how they are letting themselves down, and what they need to do to get the recognition they deserve.