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Where is print not dead?

Where is print not dead?

Print is far from dead in the luxury end of the market, in fact it’s thriving says Angela Casey, managing director of PR agency Pagoda Porter Novelli

Consumer trust cannot be bought

Consumer trust cannot be bought

Authenticity matters, if consumers don’t believe what is said about a brand, they won’t trust it. Francisco Ascensao, CEO of marketing agency youzz, discusses the impact of paying influencers to endorse brands

How to handle stress in PR

How to handle stress in PR

Stress and pressure are familiar companions in PR, but there’s no need to let them get the better of you. Janice Haddon, managing director of consultancies Morgan Redwood and Thrive in Life 360 says it is important to recognise warning signs that things are getting too much and offers techniques for dealing with whatever work throws at you

How clients can modernise PR

How clients can modernise PR

Clients should put pressure on agencies to modernise, for example by asking them at pitches how they tackle gender pay gaps. Kevin Read, chairman of PR firm Bell Pottinger, discusses how clients can drive the modernisation of the PR industry

How PR works in Russia

How PR works in Russia

PR works differently in Russia as Alexandra Drobysheva, founder of communications agency HINT, explains

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