Print is far from dead in the luxury end of the market, in fact it’s thriving says Angela Casey, managing director of PR agency Pagoda Porter Novelli
How do you build and sustain a culture where creativity can thrive? Claire Bridges interviews Unity’s Gerry Hopkinson
If you want to be more creative, get curious, writes Claire Bridges, chief spark at consultancy Now Go Create and author of a new book on creativity.
Authenticity matters, if consumers don’t believe what is said about a brand, they won’t trust it. Francisco Ascensao, CEO of marketing agency youzz, discusses the impact of paying influencers to endorse brands
Hurrah! A new year at last, and good riddance to 2016. But how much is there to look forward to? David Gallagher, president, growth and development, international at Omnicom Public Relations Group, takes a realistic look ahead
Stress and pressure are familiar companions in PR, but there’s no need to let them get the better of you. Janice Haddon, managing director of consultancies Morgan Redwood and Thrive in Life 360 says it is important to recognise warning signs that things are getting too much and offers techniques for dealing with whatever work throws at you
Clients should put pressure on agencies to modernise, for example by asking them at pitches how they tackle gender pay gaps. Kevin Read, chairman of PR firm Bell Pottinger, discusses how clients can drive the modernisation of the PR industry
PR works differently in Russia as Alexandra Drobysheva, founder of communications agency HINT, explains
What does the rise of artificial intelligence mean for PR? Asks Alastair McCapra, chief executive at CIPR
It is easy to make working at home successful says Hannah Lynch, account director at communications agency Alfred, so why are bosses so reluctant to let staff work remotely?
PROs and micro-influencers are a match made in heaven says Edward East, founder of influencer agency Billion Dollar Boy