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Agencies must pool resources says Simon Wadsworth, founder of Igniyte

Agencies must pool resources says Simon Wadsworth, founder of Igniyte

Integration is a concept every agency claims to be working towards, but despite years of hype about ‘integrated offerings’ and 'joined-up working' it seems SEO, digital, marketing and PR are still being treated as stand-alone disciplines says Simon Wadsworth, founder of reputation agency Igniyte

Why PR must lead on SEO

Why PR must lead on SEO

The SEO opportunity is still there, if PR can grasp it says Chris Lee, CEO of communications consultancy Silvester & Finch

The influencer relations gold rush: How to find a nugget

The influencer relations gold rush: How to find a nugget

The 1848 discovery of gold in California sparked one of history’s classic gold rushes, now another type of gold rush is in full swing, this time in influencer relations. Ann Wool, president sports and entertainment at PR firm Ketchum, lists six common pitfalls to avoid if you want to strike it rich

Where is print not dead?

Where is print not dead?

Print is far from dead in the luxury end of the market, in fact it’s thriving says Angela Casey, managing director of PR agency Pagoda Porter Novelli

Consumer trust cannot be bought

Consumer trust cannot be bought

Authenticity matters, if consumers don’t believe what is said about a brand, they won’t trust it. Francisco Ascensao, CEO of marketing agency youzz, discusses the impact of paying influencers to endorse brands

How to handle stress in PR

How to handle stress in PR

Stress and pressure are familiar companions in PR, but there’s no need to let them get the better of you. Janice Haddon, managing director of consultancies Morgan Redwood and Thrive in Life 360 says it is important to recognise warning signs that things are getting too much and offers techniques for dealing with whatever work throws at you

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