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Which is the dullest PR sector to work in?

17th September 2013


Sometimes press releases almost write themselves. A consumer client (Oh, I wish I worked for Coca-Cola!) has done some brilliant stunts that have generated worldwide acclaim – journalists are clamouring for all the details.

And then there are the other press releases, where you decide you would rather wash up all the office mugs, than start writing them. Some sectors are dull, dull, dull – but which is the worst?

Here are a few that get my vote for tedium, but feel free to tell me if I have missed any out.

The public sector:
Not only is the subject matter dreary in many government departments, if you do manage to find an interesting angle, some pen pusher is bound to find it too “controversial”.

Anything to do with Tax: 
I just don’t get it. It’s bad enough I have to pay it.

Banking and investment:
Money is great to spend, but awful to write about.

Health provision:
Trust me - writing about PR in regulated markets can be at a stick pins in my eyes level of boredom.

Beauty:
Maybe it’s because I have found there ain’t any beauty products that can do anything for this ugly mug of mine.

B2B:
There maybe some hope here - it seems even B2B mags are finaly working out that B2B news is dull!



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