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Good and Bad PR: McWinner and McLoser

Good and Bad PR: McWinner and McLoser

McDonald’s makes the good PR chart as well as the bad PR chart this week. Other goodies are bacon, Harry Potter and WH Smith. Other baddies are Xiaomi MiBand2 and Yorkshire Building Society

Good and Bad PR: A moth called Trump tops it

Good and Bad PR: A moth called Trump tops it

No end of bad PR for Donald Trump, plus some howlers from Lily Allen and EasyJet. The good guys are boffins at Cambridge for recruiting a Lego specialist and an evolutionary biologist for naming a moth after Trump

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