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The PRmoment Awards 2017 shortlist for London and the South

10th February 2017


Congratulations to those who are shortlisted for the PRmoment awards in the south. The quality of work increases every year and we look forward to announcing the winners in London on March 29th. You can purchase your tickets here.

Thanks again to our headline sponsor Opinium Research

Social Media Campaign of the Year

33Seconds - Relaunching and reaching a new audience for Magners Cider
ActionAid with Weber Shandwick - BrutalCut
Chime - GetIn for Euro 2016
Cohn & Wolfe - London Calling!
Hope&Glory - The adidas Women Workout Series
Kindred - 18toWin
PREMIER - CondomEmoji
The Forge Communications - Find Shorn
The Romans - Turner Prize Live

Integrated Communications Campaign of the Year

Bisto with Weber Shandwick - Spare Chair Sunday
Hope&Glory - The Dining Club
Kindred - EV Listening
MHP – ENGINE - Missing Type International
Mischief - Kids Bedrooms A room with their point of view
PREMIER - CondomEmoji
Red Consultancy - Zookeeper Zoe Eye Check Storybook
Tin Man - The Magic of Mobile Tickets

Integrated Communications Campaign of the Year - In-House

British Medical Association - showusthe7dayplan
Cifas - Data to Go
Direct Line - Directfix Stuart Pearce
Financial Times - Make the Right Connections
Macmillan Cancer Support - npower's Macmillan Fund - Keep Warm Without the Worry

Event of the Year
Aduro Communications - The Mr. Men Mini Museum
APCO Worldwide - BetterThanThat
Cow PR - Unicabs
Golin - Cadbury Creme Egg Cafe
Hope&Glory - The Dining Club
Mischief - Every Gamer's Adventure
MWWPR - Mindshare Huddle for Good
Speed Communications - Tetra Tranquillity Tank

Event of the Year  - In-House
Canal & River Trust
University of Nottingham - Nottingham in Parliament Day

Stunt of the Year 
Barclaycard and Cohn & Wolfe - Barclaycard Pay @ Pump The World’s First Contactless Beer Pump
DeVries SLAM - Krispy Kreme Nutty Chocolatta Hole in the Wall
Kin&Co - The Kiss of Death
Mischief - And the Oscar goes to LEODEON
Mischief - Socks Trust Give Socks Not Dogs
Snappin' Turtle - lifejacketlondon
Tin Man - A (Rust) Bucket list experience with Ben 10
Tin Man - The Magic of Mobile Tickets

Best Use of Research

Anchor - Standing Up 4 Sitting Down
Cohn & Wolfe - Digital skills for all a CEO mission
Dynamo Communications Ltd. - Romping to first place in Rio
Golin  - Flora - Thinking Outside the Lunchbox
MHP Communications - Chateau Peckham Changing of the Vines
Mischief - Kids Bedrooms A room with their point of view
Mischief - The Joy of Sticks
The Romans - The Worlds Most Relaxing ATM

Best Use of Research – In-House
Confused.com - Middle Lane Hoggers campaign
Expedia
Girlguiding

Consumer PR Campaign of the Year

Chessington World of Adventures Resort - Creating Pandamonium for Chessington World of Adventures Resort
Fever PR - Sky Kids Cafe
Hope&Glory - Make Time For It
Hope&Glory - The Dining Club
Hope&Glory - Visualising Barclays Voice Security
MHP-ENGINE - Missing Type International
PREMIER - CondomEmoji
Say Communications - rethinktoddlerportionsizes
Tin Man - Bringing Single Malt Back Into Fashion

Best Use of Content

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ActionAid with Weber Shandwick - BrutalCut
Bottle - Launching The Eagle
Fever PR - Sending Bill Bailey where no man has been before
MHP Communications - Neil Warnock's Armchair Manager Guide
Pegasus - Scars Uncovered
Red Consultancy - Zookeeper Zoe Eye Check Storybook
Threepipe - Sweating Campaign Content for Sweaty Betty
The Romans - Black Cow. Who are they?
The Romans - The Double Cask Guitar
W Communications - Relish Hidden Issues

Best Use of Creativity
ActionAid with Weber Shandwick - BrutalCut
Barclaycard and Cohn & Wolfe
Bottle - Anti-aGin
Citizen - THE SUVET MAKING EVERY DAY A DUVET DAY
Hope&Glory - Visualising Barclays Voice Security
Mischief - Socks Trust Give Socks Not Dogs
Smart Energy GB - National Moments for Smart Meters
Snappin' Turtle - lifejacketlondon
The Romans - Black Cow. Who are they?
Tin Man - Thundercabs Are Go!

Best B2B Campaign of the Year

Brands2Life - AccountsDone
IBM UK - IBM Bluemix  Emotional resonance in the cognitive era
LEWIS - Analytics for the Future
Nelson Bostock Unlimited - A Portrait of Performance
Octopus Group - Projectplace by Planview & Octopus Group Getting things Done!
Octopus Group - Voice violation Safeguarding Britain against phone fraud
Porter Novelli London - How almonds became Europes number one nut
Storm Communications - Tackling London's food waste
The Marketing Pod - An enlightened campaign the journey to smarter cities
William Murray Communications - Dishing up advice on gluten-free

Financial Services Sector Campaign

Barclaycard and Cohn & Wolfe - Barclaycard Pay @ Pump The World’s First Contactless Beer Pump
CCgroup - InstaPay creating a new community for the Instant Payments market
Harvard - A New Pace of Change
Hope&Glory - Creating a Springboard onto the Housing Ladder
Kaizen & TotallyMoney.com - Helping People Make Better Financial Decisions
Kindred - Noddlehood
Nationwide Building Society - The Future of Payments
RMS PR - Equilibrium 21st anniversary year
Teamspirit - The Henderson Global Dividend Index
Teamspirit - Revealing Landlords Migration to Limited Companies: The Buy to Let Britain Report
The Romans - The World’s Most Relaxing AT

Financial PR Campaign of the Year
Barclaycard and Cohn & Wolfe - Barclaycard Pay @ Pump The World’s First Contactless Beer Pump
Direct Line - Directfix Stuart Pearce
Nationwide Building Society - A bigger voice for Britains biggest building society
Redleaf Communications - Re-branding for a 2020 vision
The Romans - Equity For Punks

Healthcare / Pharma Campaign of the Year
3 Monkeys Zeno - Getting to the bottom of nappy rash
Cohn & Wolfe - Manversation Encouraging Prostate Cancer Conversations
PREMIER - CondomEmoji
Red Consultancy - Zookeeper Zoe Eye Check Storybook
Remarkable Group - Bee Resistant
Satellite PR - Exorex I Am Beautiful
Spirit Media and NHS Brighton and Hove CCG - IAMWHOLE
Vision Express - Vision Express hits the road to improve the UKs eye health
Westfield Health - Walking Lunch

Most Innovative Use of Digital & Social Media

3 Monkeys Zeno - Microsoft Apprenticeships
Canal & River Trust - Water Safety
Hope&Glory - The adidas Women Workout Series
Red Consultancy - Zookeeper Zoe Eye Check Storybook
Switched On - SecretService
The Romans - Neat or Nothing?
Vauxhall with Weber Shandwick - ParallelBarking

Public Sector Campaign of the Year

Aequitas Consulting
Cambridgeshire Constabulary
Camden Council
Cartwright Communications
Dudley Council
Food Standards Agency
MHP - ENGINE
Spirit Media and NHS Brighton and Hove CCG

Internal Communications Campaign

British Medical Association - The Loop intranet launch campaign
Good Energy - Good Energys rainforest Green Gas launch
RMS PR - an engaging magazine for Warburtons

FMCG Marketing Communications Campaign of the Year

APCO Worldwide - Being Bold Mars Food Health & Wellbeing Ambition Launch
Bisto with Weber Shandwick - Spare Chair Sunday
Golin - Cadbury Milk Tray Man
Hope&Glory - Make Time For It
Liquid - Making maple a staple
Mischief - Veg for Victory
PREMIER - CondomEmoji
The Romans - Grapefruit Pay
Tin Man - Bringing Single Malt Back Into Fashion

Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year
3 Monkeys Zeno - Getting to the bottom of nappy rash
Beauty Seen - The Future of Beauty Lies Beneath
FleishmanHillard Fishburn - Astounding the Front Row at LFW with Crocs
Golin - essie Colour Portraits
Hope&Glory - The Collection
Hope&Glory - The Dining Club
Hope&Glory - We've Got A Workout For That
Propellernet - Long Tall Sally Made Tall
Switched On - Bringing tea to the London Coffee Festival

Automotive & Transport Marketing Communications Campaign of the Year
Bottle - Launching The Eagle
Confused.com - Middle Lane Hoggers campaign
Kindred - EV Listening
Kindred - SKODA Kodiaq Extreme School Run
Launch PR - Driving Emotion Campaign
Markettiers - Building Cars Live
Performance Communications - Fiat Professional Tradesman Trials
Tin Man - The Magic of Mobile Tickets

Culture Media, Sport & Travel Marketing Communications Campaign of the Year
Bottle - Anti-aGin
CSM – Jacksonville Jaguars: Becoming London’s Team
Hope&Glory - The adidas Women Workout Series
Hope&Glory - The Launch of adidas PureBOOST X
Hope&Glory - We've Got A Workout For That
Tin Man - A (Rust) Bucket list experience with Ben 10
Tin Man - The Magic of Mobile Tickets
Tin Man - Thundercabs Are Go!

Not for Profit Campaign of the Year
ActionAid with Weber Shandwick - BrutalCut
Frank PR - Lewis Pugh - Speedo Diplomacy
Mischief - Socks Trust Give Socks Not Dogs
Mischief - The Joy of Sticks
Munro & Forster Communications - Take 10 Together
PHA Media - Got Your Back Campaign
Shakespeare Schools Festival (SSF) with Atlas Partners - All the World's Our Stage
Snappin' Turtle - lifejacketlondon
Spirit Media and NHS Brighton and Hove CCG - IAMWHOLE
W Communications - Ben & Jerry's Don't Get Frozen Out

Not for Profit Campaign – In-House
Age UK - No one should have no one at Christmas
British Medical Association - showusthe7dayplan
Charities Aid Foundation - givingtuesday
Cifas - Data to Go
Save the Children - Christmas Jumper Day

Media Relations Campaign of the Year

Atomic PR Ltd
Bottle - Anti-aGin
Cirkle - Morrisons Makes It Driving fame and footfall for Fathers Day and Halloween
Cohn & Wolfe - Digital skills for all a CEO mission
Firefly Communications – Refresh for less. Speed up your PC
Hope&Glory - Creating a Springboard onto the Housing Ladder
Snappin' Turtle - lifejacketlondon
Stand Agency - Standing Up 4 Sitting Down
The Romans - Equity For Punks
Tin Man - A (Rust) Bucket list experience with Ben 10

Media Relations Campaign of the Year In-House

Brandwatch
Central England Co-operative - Central England Co-operative Social Return on Investment
Cifas - Data to Go
Cunard - Cunard's Transatlantic Fashion Week
Direct Line - Direct Line A Storming Success
National Institute for Health and Care Excellence (NICE) - Think sepsis
Nationwide Building Society - A bigger voice for Britains biggest building society

Low Budget Campaign of the Year
Alpaca Communications - Pugshots
Aspectus - Personal guarantees Misunderstood and misaligned with the needs of British business
Cirkle - Morrisons Makes It Driving fame and footfall for Fathers Day and Halloween
Kin&Co - The Kiss of Death
MHP Communications - Chateau Peckham Changing of the Vines
Snappin' Turtle - lifejacketlondon
The Forge Communications - Find Shorn
WA - Saving the Cycle to Work Scheme

Low Budget In – House Campaign of the Year
Central England Co-operative
Charities Aid Foundation
Macmillan Cancer Support
Westminster City Council - Real Change

Community Engagement Campaign of the Year
Bisto with Weber Shandwick - Spare Chair Sunday
Dorsets nine Councils - Reshaping your Councils
Good Energy - Birthday Party for the UKs Oldest Wind Farm
Grayling Communications and Transport for London - Time to Cycle
PPS Group - Chaddlewood Fields Plympton
PREMIER - CondomEmoji
Switched On - SecretService
Thorncliffe - 7000 people call for 600 new homes and a new home for the Dons
W Communications - Ben & Jerry's Don't Get Frozen Out

Young Professional of the Year 

Charlotte Nicholds Account Director FleishmanHillard Fishburn
Charlotte Stoel Senior Account Director Firefly Communications
Daniel Cinna Account Director markettiers
Eleanor Crossman Account Director MWWPR
Jessica Warner Associate Director and Partner Lansons
Ottilie Ratcliffe Senior Creative The Romans
Phillippa Holmes Account Director Clarion Communications
Robyn Bemment Account Director WE Communications

Young Professional of the Year – In-House
Chloe French Motor PR manager Direct Line
Christine Richardson Senior Communications Manager City & Guilds Group

In-House Team of the Year

Barclaycard Press Office
Canal & River Trust Communications & Campaigns team
Central England Co-operative
City & Guilds Group
Direct Line
Financial Times In-House Communications and Brand Team
Good Energy in-house communications team
Nationwide Building Society
NICE press and media team

B2B PR Agency of the Year

CCgroup
Cirkle
Harvard
Jargon PR
Nelson Bostock Unlimited
Octopus Group
Red Lorry Yellow Lorry
William Murray Communications

Consumer PR Agency of the Year

Cirkle
Hope&Glory
Mischief
PREMIER
The Romans
Tin Man
W Communications

Integrated Agency of the Year

BlueGlass
Good Relations
Harvard
Hope&Glory
Hotwire
Manifest
Pegasus
PREMIER
Threepipe
TVC Group

Technology Agency of the Year

CCgroup
Chameleon
Dynamo PR
Harvard
Hotwire
Jargon PR
Nelson Bostock Unlimited
Octopus Group
PHA Media
Positive Marketing
Red Lorry Yellow Lorry

New Agency of the Year

Another Word
Long Run Works
Ready10
Well Hello

Boutique agency of the Year

4mediarelations
Alfred
Capella
DawBell
Eulogy
Hope&Glory
Manifest
Prova
The Romans
Tin Man

Large Agency of the Year

Allison+Partners
Cohn & Wolfe UK
Golin
Hotwire
LEWIS
Octopus Group
Porter Novelli London
PREMIER
W Communications
Weber Shandwick

Thanks to our Headline Sponsor Opinium Research


Pragmatist PR

PRM Awards 2017

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