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The PRmoment Awards 2017 shortlist for the North

10th February 2017


Congratulations to those who are shortlisted for the PRmoment awards in the north. The quality of work increases every year and we look forward to announcing the winners in Manchester on March 16th. You can purchase your tickets here

Thanks again to our headline sponsor Opinium Research

Social Media Campaign of the Year

Manc Frank - Influencing The Colour-In Cafe
One - FoodSimplified - by Gorenje
Rule 5 - Half Way to a Billion - Taking Track Cycling to the World
Smarts Communicate - Budweiser Dream Big
Smarts Communicate - Diageo Bar Academy
Smoking Gun PR - Sleep Matters
Tunafish Media - Facebook Audience Reactivation
VisitScotland - St Andrews Day 2016  Where is Andrew?
Weber Shandwick Manchester - Putting the Original Back in Original Source

Integrated Communications Campaign of the Year

Citypress - Ikano Bank Drive Like a Swede
Co-op Funeralcare - Funeralmusic - What would you choose?
MC2 Manchester - See Things Differently
Outwrite PR - Building a hot reputation
Roland Dransfield - Venturous Builds
Strawberry - Remarkable People. Extraordinary Place.
Weber Shandiwck - Kevin The Carrot
Westfield Health - Walking Lunch

Event of the Year
Avant PR - Avant PR helps Ego celebrate its first birthday
Manc Frank - Xmas Party of the Future
N Brown Group - Fifty Plus Fashion Week by JD Williams
Pearson with Weber Shandwick Manchester - The Alphabet of Illiteracy
Weber Shandwick Manchester - Batchelors Mushy Peas Scores a Try
Weber Shandwick Manchester - Starting up the Engines for Ferrari Land
Wolfe
Wolfe - Business Rocks 2016

Stunt of the Year 
Amaze - Manchester Star Walk
intu Trafford Centre - The Chocolate Coin Fountain
Smoking Gun PR - Sleeping on the Job
Tunafish Media and Petal & Co. – The University of Salford’s match made in Salford
Umpf - Blooming Marvellous A Yorkshire Day Celebration

Best Use of Research

Citypress and Arvato - Could a robot save your public services
Co-op - Focus on Convenience
Fourth Day and Electio ask Are retailers delivering their Sunday best?
Lucre - Wyndham Vacation Rentals Content Strategy
PPS Group - Right Waste Right Place
Roaring Mouse - Creating Secure Connections
Smoking Gun PR - Mapping the Nation's Sleep

Consumer PR Campaign of the Year
Co-op Food -  Backing British and Local Sourcing
Brass - Slumberdown  So nothing will bug you in bed
Ilk - Launching EU beers for the undecided masses
KRPR - Pork Farms Board Games Championships
Manc Frank - Chilango Tac-Over
N Brown Group plc (Jacamo) - Real Man Runway
RMS PR - Parma Violets flavoured cheese dividing the nation
Smarts Communicate - Johnnie Walker Storyline Ode to Lesvos
Smoking Gun PR - My Sleep Secret

Best Use of Content

Finn - Wagg presents Dogglebox
Fourth Day PR - Electio Global Series Brexit Oil Prices and The Environment
Rule 5 - Half Way to a Billion - Taking Track Cycling to the World
Smarts Communicate - Johnnie Walker Storyline Ode to Lesvos
Smoking Gun PR - Mapping the Nation's Sleep
Stein IAS - The Clean & Simple Recipe Handbook
Umpf - Trinity Leeds The Real Deal

Best Use of Creativity

Finn and the University of Hull HiddenInPlainSight  Anti-Slavery Day 2016
Roland Dransfield - Venturous Builds
Smarts Communicate - Diageo Global Travel - Two Thumbs Up Awards

Best B2B Campaign of the Year
Cameron Wells Communications - Fleets ahead  taking Telematics to new markets
Citypress and Arvato - Could a robot save your public services
Manc Frank - Stories To Tell & Rooms To Sell
Petal & Co. - Investing in the height of expertise
Petal & Co. - The business of law
Smoking Gun PR - BrightHR It Pays To Play
Stein IAS - The Good Clean Food Campaign
Westfield Health - Walking Lunch

Financial Services Sector Campaign
Cameron Wells Communications - Integrated FTSE 250 Campaign
Citypress - Ikano Bank Drive Like a Swede
Petal & Co. - A North West Powerhouse
Petal & Co. Knox Financial Group boosts IFA business for sale
RMS PR
Yorkshire Building Society - Making the case for stamp duty reform

Financial PR Campaign of the Year
Co-op Insurance - Keeping Communities Safe
Petal & Co. Knox Financial Group boosts IFA business for sale

Healthcare / Pharma Campaign of the Year
Hatch Communications - Yorkshires 1st Be A Hero Day  9th September 2016
The Tonic passes the test for national food intolerance campaign

Most Innovative Use of Digital & Social Media

Tunafish Media and Petal &Co. - A Match Made in Salford
Finn - Wagg presents Dogglebox
Smarts Communicate - Diageo Bar Academy
Manc Frank - Influencing The Colour-In Cafe
Smarts Communicate - Budweiser Dream Big

Public Sector Campaign of the Year

The judges chose not to announce a shortlist for this category, the winner will be announced on the evening.

Internal Communications Campaign
RMS PR
Smarts Communicate - Diageo Global Travel - Two Thumbs Up Awards

FMCG Marketing Communications Campaign of the Year
KRPR - Pork Farms Board Games Championships
Smarts Communicate - Diageo Reserve World Class 'Bartender of the Year' Competition
Smarts Communicate - Johnnie Walker Storyline Ode to Lesvos
Weber Shandwick Manchester – LoveCarex

Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year
Avant PR for Spectrum
N Brown Group plc (Jacamo) - Real Man Runway
Rule 5 Puts Fat Lad At The Back At The Front of the Pack

Umpf - Clothes. Rail.
Weber Shandwick Manchester – LoveCarex

Automotive & Transport Marketing Communications Campaign of the Year
Citypress - Ikano Bank Drive Like a Swede
Co-op Insurance - Rev reaction and drive communities onto safer roads
Pure Agency - Launching Mintex Classic Brakes

Culture Media, Sport & Travel Marketing Communications Campaign of the Year
Co-op Funeralcare - FuneralMusic  what would you choose?
PR Agency One - Combat Kings  Raising the profile of combat sports in the UK

Not for Profit Campaign of the Year
Acceleris and Purple - Purple Changing the Conversation
Down at the Social is proud of Manchester Pride
PR Agency One - A World of Good
Smoking Gun PR
Strawberry - Remarkable People. Extraordinary Place.
Westfield Health - Walking Lunch

Media Relations Campaign of the Year

Catapult PR - Romancing Northumberland
Pagoda Porter Novelli - Live Like Downton at Dundas
PR Agency One - Taking SEO to the skies
Skout PR - Who you gonna call?
Smarts Communicate - Diageo Reserve World Class 'Bartender of the Year' Competition - Smarts Communicate
Smarts Communicate - Johnnie Walker Storyline Ode to Lesvos
Smoking Gun PR - My Sleep Secret
The Tonic Communications - The Tonic passes the test for national food intolerance campaign
Umpf - Blooming Marvellous A Yorkshire Day Celebration

Media Relations Campaign of the Year In-House

Co-op Food - Have a very Co-op Christmas
Co-op Funeralcare - FuneralMusic  what would you choose?
Co-op Insurance - Keeping Communities Safe

Low Budget Campaign of the Year
Branded3 and Wren Kitchens  A Kitchen Lived In
Clearbox
Ilk - Launching EU beers for the undecided masses
KRPR - Pork Farms Board Games Championships
Lucre - Vacay Sensei
McDaid Public Relations - Scoring a hole in one for Windswept Brewing Company
No Brainer - Sick to Death....and the mystery Plague Doctor
SERIOUS - Two decades as the No1 champion of local food and drink

Low Budget In-House Campaign of the Year
VisitScotland with Denholm Associates: Ambassadog - the Search for Scotland's Canine Ambassador
Yorkshire Building Society - Money Minds financial education programme

Community Engagement Campaign of the Year
Westfield Health - Walking Lunch
Catapult PR - Romancing Northumberland
SERIOUS -  Born Lucky  two of Northern Irelands oldest dairies merge to form new co-operative LacPatrick
KRPR - Pork Farms Board Games Championships
PPS Group - Future Carrington

Young Professional of the Year

Dean Gallagher Account Director Weber Shandwick Manchester
Emily Heaton account manager at Fourth Day PR
Laura Crimmons Communications Director Branded3
Luisa Boero-Rol Junior Account Director KRPR

In-House Team of the Year
Co-op In-House PR Team
Greater Manchester Police - Corporate Communications Branch
N Brown Group PLC - The N Brown Group Press Office

B2B PR Agency of the Year

Brouha Marketing
iseepr
Petal & Co.
Scriba PR
Skout

Consumer PR Agency of the Year

Avant PR
Clearbox
Hatch Communications
Manc Frank
Smarts Communicate
Smoking Gun

Integrated Agency of the Year

Finn
Smoking Gun
Umpf

Corporate PR Agency of the Year
Citigate Dewe Rogerson Manchester
Petal & Co.

Technology Agency of the Year

The judges chose not to announce a shortlist for this category, the winner will be announced on the evening.

New Agency of the Year

No Brainer
Petal & Co.

Boutique agency of the Year

Clearbox
Down at the Social
Faith PR
iseepr
Manc Frank
Perceptive Communications
PR Agency One
Rule 5
SERIOUS
Umpf

Large Agency of the Year

Smarts Communicate
Weber Shandwick Manchester

Thanks to our Headline Sponsor Opinium Research


Pragmatist PR

PRM Awards 2017

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