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The most overused PR words of 2012

25th March 2013


Using a sample of 5000 press releases from 2012, Shift Communications have found the most commonly used words in PR. According to this research, the most overused words of the past year are global (2,162), forward (1,287) and solutions (1275). How many of these words do you recognise? It might be time to extend your PR vocabulary.

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