PRmoment.comPRmoment GLOBAL

Opinium

StuntWatch: Rio’s Christ the Redeemer takes a trip to Naples

10th July 2014


M&C Saatchi Milan and FastWeb, an Italian broadband provider, have brought a little bit of Brazil to Italy with this impressive stunt.

After it was found that Christ the Redeemer had been the most downloaded and shared image of the year so far in Italy, the teams decided to make a replica of the iconic monument and place it (or should I say, download it) in the Piazza Dante, Naples.


The people behind the stunt suggest the statue was ‘downloaded’ to the scene in a bid to demonstrate and promote the speed of FastWeb.

Silvio Meazza, M&C Saatchi Interactive partner, said: “We are happy to collaborate again with Fastweb to provide new and tangible evidence of what it means to have a faster internet connection. Christ the Redeemer, the symbol of Brazil, has been one of the most downloaded and shared image of the year, downloaded once again – for real this time – with all its weight, straight to the heart of Naples.”

The two teams have worked on a stunt together before:



PRmoment Passport

PRmoment Passport

Comments:

Have your say...



© 2017 - PRmoment. All Rights reserved. Company registration no. 6651850

Website design & build by CHIEF