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AMEC Awards Winners 2015

8th June 2015


Last week the The International Association for Measurement and Evaluation of Communication (Amec) Awards took place in Stocholm. This is an important awards scheme for global public relations and PRmoment's congratulations goes to all the winners.

Grand Prix for most effective measurement agency campaign
Platinum
Ketchum Global Research and Analytics
Leading food company

Grand Prix for most effective PR consultancy or in-house communications team
Platinum
Department of Health, Department for International Development, Cabinet Office, NHS England and Public Health England

The AMEC Don Bartholomew Award
David B. Rockland
Ph.D., Partner/CEO, Ketchum Global Research & Analytics
Past Chairman, AMEC

Categories for measurement companies

Most impactful client recommendations arising from a measurement study
Gold – Ketchum Global Research & Analytics for a leading food company
Silver – Ketchum Global Research & Analytics for Cleveland Clinic
Bronze – Commetric Ltd for World Energy Council
Bronze – SocialEyez for US State Department
 

Best measurement of a consumer campaign
Silver – Isentia for MERALCO

Best measurement of a business to business campaign
Gold – PRIME Research for Jaguar Land Rover
Bronze – Cision for Securing the Spotlight: Vocus’ 2014 Demand Success Media Initiative

Best measurement of a not-for-profit campaign
Gold – Gorkana for Nesta
Silver – Gorkana for The Stroke Association
Bronze – Gorkana and Ketchum for UNICEF
 

Best measurement of a public sector campaign
Gold – Kantar Media for Agence de la Biomedecine (Biomedecine Agency)
Gold – Isentia for NZ Electoral Commission
Silver – buho™ for The Colombia´s Unit for Attention and Reparation of Victims
Silver – Retriever for Lærdal kommune (Lærdal municipality)
Bronze – Retriever for Västmanland County Administrative Board

Innovation Award for best new methodologies
Gold – Gorkana for Samsung
Silver – The Mediaverse for an Australian Insurance Company
Silver – Ketchum for U.S. Farmers and Ranchers Alliance
Bronze – Social Bakers and Lenovo for Lenovo
 

Most innovative use of measurement in a digital campaign
Gold – Gorkana for Samsung
Silver – Isentia Brandtology for Harbour City Estates Limited, Hong Kong
Bronze – Isentia Brandtology for Maybelline New York

Best use of social media measurement
Gold – PRIME Research for MasterCard
Gold – Ebiquity plc for Sony Mobile Global
Bronze – Gorkana for Samsung

Best multi-market reporting
Gold – Gorkana and Ketchum for UNICEF
Silver – Commetric Ltd for World Energy Council
Bronze – The Mediaverse Pty Ltd for An online employment marketplace
Bronze – Ketchum for a global pharmaceutical company

Integrated communication measurement/research
Gold – Gorkana for Stroke Association
Gold – Mediaverse for Australian Insurance Company
Silver – Gorkana for Nesta
Bronze – TNS Sifo for Posten/PostNord
Bronze – Isentia Brandtology for Maybelline New York
 

Categories for PR Consultancies and in-house communications teams

Most effective consumer PR campaign
Gold – Pegasus for Bayer Animal Health, Advocate
Silver – Pegasus for Boehringer Ingelheim, Buscopan IBS Relief
Bronze – Pegasus for NBTY Europe ,Holland & Barrett
Bronze – Ogilvy Public Relations, Beijing for smart (Mercedes-Benz Cars division of Daimler AG)

Most effective B2B PR campaign
Silver – Howorth for Kronos

Best campaign in the public sector
Gold – Department of Health, Department for International Development, Cabinet Office, NHS England and Public Health England
Silver – Public Health England

Best campaign in the not for profit sector
Gold – Red Consultancy for NHS Blood and Transplant

Categories for all

Plain English Award for simplicity in reporting
Gold – The Mediaverse for An online employment marketplace
Silver – Weber Shandwick for OpenText
Bronze – SocialEyez for Hazza Bin Zayed Stadium

Best use of a measurement framework – social or traditional PR
Gold – 3 Monkeys Communications for McVitie’s
Silver – Pegasus for Novo Nordisk
Bronze – Gorkana for the Stroke Association
Bronze – Kantar Media for Forevermark

Best use of measurement for a single event
Gold – SocialEyez for Hazza Bin Zayed Stadium
Silver – Isentia for NZ Electoral Commission
Silver – Retriever for Lærdal kommune (Lærdal municipality)
Bronze – Ogilvy Public Relations, Beijing for smart (Mercedes-Benz Cars division of Daimler AG)
Bronze – PR News Partners for British Council

Young Professional of the Year
Winner – Ngo Thi Khang, Isentia
Highly Commended – Chris Webb, Pegasus

AMEC College Student of the Year
Michael Addis, Gorkana Group

Communications Research & Measurement Company of the Year
iSentia


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