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PR is woefully inefficient compared to paid and owned media, says Kevin Akeroyd, CEO Cision

PR is woefully inefficient compared to paid and owned media, says Kevin Akeroyd, CEO Cision

We catch up with Cision global CEO Kevin Akeroyd and find out why Cision, or rather GTCR, the private equity fund backing it, has spent $2 billion dollars on buying PR/communications point solutions across data, content and measurement. Kevin also discusses the role cloud technology has played in changing the advertising, paid content and marketing sectors and why PR budgets have not increased at the same rate as paid media budgets





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