Chicago based private equity firm GTCR has been on a big buying spree for public relations service providers. Acquisitions made by GTCR in the earned media sector include Cision, Vocus, Visible Technologies, Gorkana, Viral Heat and most recently PR Newswire. Ben Smith recently caught up with Cision and PR Newswire CEO (EMEA and India) to discuss why Cision has spent over $1.5bn on PR service providers.
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