PR Analytics Conference

22 Mar 2012, PRmoment.com Conferences
Cost: Tickets from £155 + VAT
Ketchum Pleon, Central London

The long running debate of how to measure the impact of PR finally shows some signs of coming to a logical conclusion. PRmoment has assembled a mix of prominent speakers to walk delegates through the skills, processes and reality of measuring the impact of your communications.

For the full speaker program, please scoll down beneath the form below.

If you have problems booking this conference, or require further information please call on 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday. Please note we can also take credit card bookings on our booking hotline number 01962 832542.

Location:
Ketchum Pleon
Fourth Floor
35-41 Folgate Street
E1 6BX London
United Kingdom

The nearest tube station is Liverpool Street. Bank tube station is about a 15 minute walk away.

The directions from Liverpool Street Station:
Turn left out of the Bishopsgate exit at Liverpool Street Station.
Walk for approximately 5 minutes until you see Folgate Street on the right.
Turn right onto Folgate Street and walk for approximately 3 minutes.
Ketchum Pleon will be on the left.

Here is a map of the venue.

Testimonials from previous PRmoment Conferences:
 

"From my personal perspective, it was one of the best conferences I've attended, with a really relaxed and open atmosphere." Betony Taylor, Media Relations Manager, HSBC

"An excellent range of speakers delivering top value, plus first-rate 'on the day' organisation - actually running to time. I learned a great deal from the real-world experiences shared." Magnus Carter, Chairman, Mentor Consultancy

 

Timetable

8.45am

Registration, coffee and croissants  

9.05am

Chairperson's introduction:

Why the analytics of PR and communications is the most vital element of public relations today
Barry Leggetter, Executive Director, AMEC
 

9.20am

Prove everything or die: How to analyse and isolate the effects of your communications
David Rockland, CEO, Ketchum Pleon Change, Managing Director, Global Research

  • How to use analytics to measure the impact of your marketing spend
  • Why customer research and accurate business reporting play a vital role in the analytics of PR
  • How to optimize the social and traditional media data you collect
  • How brands and organizations can accurately compare the impact of their PR across territories and channels
  • How the impact of PR, direct mail, social media, point of sale and advertising can be optimized with a fixed budget
     

9.55am

An insight into Microsoft’s Evaluation System – PRIME
Rebecca Duffy, Senior PR Manager, Microsoft Metrics 
Jim Desler, Director of World Wide PR, Microsoft

  • How and why Microsoft built PRIME
  • How PRIME was implemented across a multi-national of Microsoft’s size
  • How is the data inputted and how is the information output of PRIME responded to?
  • Has PRIME made Microsoft money?
     

10.30am

How PR professionals can use website analytics to prove the value of what they do
Andrew Smith, Director, Escherman

  • How you can use website analytics to track the behaviour of your audience
  • How you can use analytics to track the impact of online media coverage and whether it results in sales
  • How by using analytics and an identifiable trigger on your site, you can track the ROI of PR
  • A Case Study: Using analytics to understand the online behaviour of potential customers

11.00am

Networking coffee break
 
 

11.25am

A Round Table Discussion - The Evaluation triangle: The PR Agency, The Evaluation agency and the Client
Andy Smith, Head of Media Relations, Santander
Marcus Gault, Managing Director, Insight, Precise
Phil Szomszor, Director, Corporate Practice, Citigate Dewe Rogerson

  • How do all three parties work together?
  • Who reports to who?
  • How closely do the PR agency and the evaluation agency work together?
  • Is there a conflict of interests if PR agencies measure their own success?

11.55am

Case Study: How does Philips measure the success of its PR?
Andre Manning: Vice President of External Communications, Head of Global Marketing and Communications, Philips

  • How does Philips measure the success of its PR?
  • How does Philips isolate the impact of its PR relative to other marketing disciplines?
  • What evaluation methodology does Philips use?
  • How to implement a successful PR measurement scheme across the company

12.25

Social Business Measurement: How to create an integrated and reliable method of measurement that has influence on the business
Kristin Wadge, Head of Analytics & Insight, Gorkana Group
  • Social media metrics and their role in shaping the business
  • Setting social KPIs and aligning them with mainstream efforts
  • How to integrate, archive, analyse and act on online conversations about your brand
  • What metrics should be used and can these be standardised across different markets?

12.55pm

Call off the search, stop wasting your time: Why there will never be a universal method to measure PR
Paul Noble, Joint Author of Evaluating Public Relations
  • Why PR professionals are guilty of drastically overcomplicating the measurement of communications
  • Why there will never be a universal method to measure PR
  • What tools should PR professionals have in their evaluation and measurement toolkit?
  • How to give credibility to the metrics you choose for your business

1.25pm

Chairperson's closing summary
Barry Leggetter, Executive Director, AMEC

 

1.30pm

Buffet lunch and informal networking
 
 

2.00pm

Close of conference

 

 To view highlights from a previous PRmoment Conference click here.

Please note that PRmoment does not share delegate details with any third parties, including sponsors.
 

A PRmoment.com Conference sponsored by

Speaker Program

Jim Desler
Director of World Wide PR
Microsoft
David Rockland
CEO
Ketchum Pleon Change
Andre Manning
Head of Global Marketing and Communications
Philips
Andy Smith
Head of Media Relations
Santander