Progress report: Is the measurement of PR improving?
Quick fire presentations and panel:
The agency perspective:
5 mins on: How PR agencies can use a measurement framework for their clients
Andy West, Group Chief Development Officer, Hotwire
5 mins on: A reality check: Can you accurately measure the quality of corporate counsel?
Oliver Pauley, Managing Director, Portland UK
5 mins on: What the client wants: What Direct Line Group wants from their measurement
Claire Foster, PR Manager, Direct Line Group
5 mins on: Have measurement capabilities improved
Jeremy Thompson, Managing Director EMEA, Cision and Chairman, AMEC
5 mins on: Are PR people interested in measurement yet?
Mark Westaby, Director, Spectrum Consulting
To be clear, we’ve deliberately chosen panellists who do not currently work together
Followed by an audience Q&A