PR Conferences

How Brands Engage through Social Media

21 Nov 2012, PRmoment Conferences
Cost: Tickets from £155 + vat
Ketchum Pleon, London

For the full speaker program, please scroll down beneath the form below.

To find out more about what you can expect from a PRmoment conference, watch this video below to see the highlights from our PR is Changing event.

Testimonials from previous PRmoment Conferences:

"From my personal perspective, it was one of the best conferences I've attended, with a really relaxed and open atmosphere."
Betony Taylor, Media Relations Manager, HSBC

If you have problems booking this conference, or require further information, please call on 01962 832542 or email bensmith@prmoment.com.

Location:
Ketchum Pleon
Fourth Floor
35-41 Folgate Street
E1 6BX London
United Kingdom

The nearest tube station is Liverpool Street. Bank tube station is about a 15 minute walk away.

The directions from Liverpool Street Station:
Turn left out of the Bishopsgate exit at Liverpool Street Station.
Walk for approximately 5 minutes until you see Folgate Street on the right.
Turn right onto Folgate Street and walk for approximately 3 minutes.
Ketchum Pleon will be on the left.

Timetable

9.00am Chairperson’s introduction
Avril Lee, CEO London, Ketchum Pleon
9.05am

How do you express corporate character through social media?
Joe Hanley, Director - Europe, IBM External Relations

  • How does IBM express its brand?
  • What makes for an IBM brand experience?
  • How does IBM have such a powerful brand with consumers who have never purchased an IBM product?
  • What new influences are changing the brand dynamic?
9.30am Case study: How Age UK use free social media channels to connect with their audiences
Rob Mansfield, Senior Digital Editor, Age UK 
  • Who are Age UK’s target audience through social and which channels do they use to connect with these audiences?
  • How are Age UK and other non-profits are using free social channels to engage and grow their communities?
  • How do Age UK use their own content and other people’s content in social media channels?
  • Why is their engagement success on Facebook easier to measure than Twitter?
9.55am

How are brands monitoring social media channels?
Marcus Gault, Managing Director (Insight), Precise

  • Why multiple functions in an organisation need to listen to social media channels
  • What are the advantages of automation versus people analysis?
  • Which social media channels can be monitored and which ones cannot?
  • The tipping point: Free monitoring tools versus paid for third party analysis
10.20am Networking and coffee break  
10.45am Integrated stakeholder engagementCatherine Turner, PR Manager, The Co-operative Banking Group
  • How does PR work with other areas such as internal communications, product management and marketing to achieve a co-ordinated consistent approach to customer engagement?
  • How are newer channels, such as social media, affecting the way PR works with other areas?
  • How does The Co-operative Bank co-ordinate an integrated campaign: The timing, which channel should lead and what is the right message?
11.10am How the Government's Digital Service become more engaged with its stakeholders
Emer Coleman, Deputy Director Digital Engagement, Government Digital Service
  • What does the Government Digital Service's engagement programme look like?
  • Why should an engagement program have an internal and external outlook?
  • What are the advantages of good engagement?
11.40am

The role of planning in social media engagement
Laura Kerrigan, Associate Director – Digital, Ketchum Pleon

  • What are the challenges of planning a social media campaign?
  • How can you create a networked brand?
  • The role of storytelling in digital media
  • How do you decide which channels are right for your brand to engage?
12.10pm How can an organisation build a community?

Bertie Bosredon, Former Assistant Director of Services (Information & Multimedia), Breast Cancer Care

  • Why organisations must change their culture for them to take advantage of social media
  • When can an online forum of engaged advocates work?
  • When is a Facebook community more appropriate?
  • Why 65 per cent of Breast Cancer Care employees started using Twitter for work
12.40pm How Three use Twitter to increase customer engagement
Johanna Whitaker, Lead Social Media Producer, Three
  • Why Three has two different Twitter handles - @ThreeUK, @threeuksupport
  • What content works and drives engagement on Twitter for Three? – Twitter parties, competitions, facts of the day, live Q&As
  • What engagement patterns are there on Twitter?
  • Twitter analytics – what are the results of social media engagement for Three?
1.10pm Chair's closing remarks
Avril Lee, CEO London, Ketchum Pleon
1.15pm Buffet lunch and informal networking  
1.45pm Close of conference