Watch and Listen

The highlights from our PR Analytics Conference

Date: 19 April 2012 09:20

Thank you to everyone who came along to our PR Analytics conference. If you missed out, or you attended and want a reminder of your time, here is a video with the highlights of the morning.

PR Analytics Conference Highlights from PRmoment on Vimeo.

The speakers and their topics of discussion at this conference were:

Prove everything or die: How to analyse and isolate the effects of your communications
David Rockland, CEO, Ketchum Pleon Change, Managing Director, Global Research

An insight into Microsoft’s Evaluation System – PRIME
Rebecca Duffy, Senior PR Manager, Microsoft Metrics 
Jim Desler, Director of World Wide PR, Microsoft

How PR professionals can use website analytics to prove the value of what they do
Andrew Smith, Director, Escherman

A Round Table Discussion - The Evaluation triangle: The PR Agency, The Evaluation agency and the Client
Andy Smith, Head of Media Relations, Santander
Marcus Gault, Managing Director, Insight, Precise
Phil Szomszor, Director, Corporate Practice, Citigate Dewe Rogerson

Case Study: How does Philips measure the success of its PR?
Andre Manning: Vice President of External Communications, Head of Global Marketing and Communications, Philips

Social Business Measurement: How to create an integrated and reliable method of measurement that has influence on the business
Kristin Wadge, Head of Analytics & Insight, Gorkana Group

Call off the search, stop wasting your time: Why there will never be a universal method to measure PR
Paul Noble, Joint Author of Evaluating Public Relations

Thanks so much for our sponsors and hosts for the morning, Ketchum Pleon.

The next PRmoment conference will be PR is Changing:Why the power of PR has never been so great.

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