Watch and Listen

    Highlights from PRmoment's How Should Brands Prepare for a Social Media Crisis Conference

    Date: 17 February 2012 15:47

    Thank you to everyone who came along to our How Should Brands Prepare for a Social Media Crisis conference. If you missed out, or you attended and wanted a reminder of your time, here is a video with the highlights of the morning.

    The speakers and their topics of discussion at this conference were:

    Case Study: HSBC’s social media response to a 4 hour cash machine outage in December 2011
    Betony Taylor, Media Relations Manager, HSBC

    How can you put together a social media monitoring tool to enable you to respond to a social media crisis?
    Kristin Wadge, Director, Metrica

    Post the London riots - Crisis Recovery:
    How Camden Town Unlimited developed an App to promote the benefits of Camden and build community confidence
    Simon Pitkeathley, the CEO of Camden Town Unlimited and Jay Sorrels, Head of Digital, Frank PR

    How do you use social media to engage stakeholders in chronic and forgotten crisis - the role of social media in international development
    Kate Nicholas, Chief Communications Officer, World Vision

    What does the perfect crisis response team look like?
    Jo-ann Robertson, MD Corporate and Public Affairs, Ketchum Pleon

    What does a social media crisis cost a brand?
    James Ainsworth, Community Manager, Alterian

    How brands can create great content on owned media
    Clare Moore-Bridger, Communications Manager, eBay

    O2’s social media response to technical outagesEmma Hart, Head of O2 Press Office

    Thanks so much for our sponsors and hosts for the morning, Ketchum Pleon.

    The next PRmoment conference will be looking at the issue of PR Analytics.

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