Highlights from PRmoment's How Should Brands Prepare for a Social Media Crisis Conference
Date of webcast: 17 February 2012 15:47 GMT
Thank you to everyone who came along to our How Should Brands Prepare for a Social Media Crisis conference. If you missed out, or you attended and wanted a reminder of your time, here is a video with the highlights of the morning.
The speakers and their topics of discussion at this conference were:
Case Study: HSBC’s social media response to a 4 hour cash machine outage in December 2011
Betony Taylor, Media Relations Manager, HSBC
How can you put together a social media monitoring tool to enable you to respond to a social media crisis?
Kristin Wadge, Director, Metrica
Post the London riots - Crisis Recovery:
How Camden Town Unlimited developed an App to promote the benefits of Camden and build community confidence
Simon Pitkeathley, the CEO of Camden Town Unlimited and Jay Sorrels, Head of Digital, Frank PR
How do you use social media to engage stakeholders in chronic and forgotten crisis - the role of social media in international development
Kate Nicholas, Chief Communications Officer, World Vision
What does the perfect crisis response team look like?
Jo-ann Robertson, MD Corporate and Public Affairs, Ketchum Pleon
What does a social media crisis cost a brand?
James Ainsworth, Community Manager, Alterian
How brands can create great content on owned media
Clare Moore-Bridger, Communications Manager, eBay
O2’s social media response to technical outagesEmma Hart, Head of O2 Press Office
Thanks so much for our sponsors and hosts for the morning, Ketchum Pleon.
The next PRmoment conference will be looking at the issue of PR Analytics.