How to measure the success of your PR, from Hacked Off Flack
Date: 26 January 2012 09:31
The debate into PR measurement seems to run and run. Here are six signs from Hacked Off Flack that you are doing a good PR job:
1. Your client goes quiet. Clients are on your back all the time when they have complaints. When things are going well they keep schtum - they don’t want you to think you should be charging more.
2. Clients actually say thank you. Bottle this moment, it may not happen again! If the client sales team praises you, you should definitely get out the champagne.
3. When you hear people on the street and in the pub mentioning a stunt. It has obviously got their attention. And if it’s good attention, so much the better.
4. Twitter mentions go crazy. I do have a love-hate relationship with Twitter, but when my clients are trending (for good reasons), I definitely love it. And it’s much easier to understand than web-analytics. Sorry, dropped off for a moment there.
5. When Rich Leigh praises your campaign in “good PR of the week” on PRmoment. If you get a thumbs up, you should draw the client’s attention to the article. But perhaps keep quiet if your work is one of the “bad PR of the week” efforts.
6. If your mum actually understands what you do - you've made it!
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