Writing Effective Press Releases
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Price £370.00 excl. VAT
Places available: 6
Course Type: Face-to-Face
Date 21 February 2012
Time 9:30 - 17:00
Location London
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If you have problems booking this course please call our booking hotline number 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday.
Why attend
Great presenters play a major part in delivering and keeping new business. But presenters alone cannot make the difference. Behind the presentation lies the winning proposal - the ideas, the strategy, the tactics and the right team. Putting together a successful proposal is a skill that lies at the very heart of PR consultancy, offering a tangible expression of the way we think through communications and PR solutions to sometimes complex business challenges. Develop and write compelling proposals and you are on your way to winning business and building your career too.
This highly interactive course involving exercises which will show attendees how to get their proposals on the road.
How attendees will benefit
Attendees will:
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Gain an understanding in what makes a good proposal
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Be able to write a compelling proposal, conveying all the key messages
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Be able to successfully incorporate budgets, evaluation and timeframe into their proposals
Who should attend
PR executives new to writing PR proposals or those wanting to improve their proposal writing skills.
What attendees will learn
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Interrogating a brief
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Communications audits
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The major components of a PR campaign
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Measurable objectives
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Audiences: who you are talking to
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Messaging: what you are trying to say
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Strategy: shaping your approach
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Tactics & implementation
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Timelines & budgets
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Measurement & Evaluation
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Writing in a persuasive business style
Materials
Attendees will receive printouts of Powerpoint presentations, handouts and case studies.
About the trainer
Vyvyan Kinross, BA (Hons), MCIPR, has been a marketing and PR consultant for over 25 years. He has worked in-house, in agencies and has been a co-founder of a successful PR and marketing consultancy. Vyvyan is an experienced trainer, working with individuals and teams at every level of the profession. A graduate in Modern Arabic Studies, he is a former journalist specialising in Middle East affairs and remains a member of the National Union of Journalists.
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