Winning with Procurement for PR Agencies
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If you have problems booking this course please call our booking hotline number 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday.
Why attend
Procurement is increasingly involved with marketing - from agency selection to fee negotiation. This course helps communications professionals to understand why Procurement people behave as they do; their corporate responsibilities through to commercial motivations.
Who should attend
Anyone who has to deal with Procurement at any stage of the marketing cycle.
What will you learn
All facets of involvement including examples of best and worse practice:
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Rosters
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Agency selection
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Pitch process
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Fee negotiations & Performance Related Pay
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Rate cards
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Performance reviews
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Evaluation
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Best & worst practice - by clients & agencies
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Procurement ‘toolkit' including e-auctions
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Golden Rules and Hints & Tips
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Q&A
Winning with Procurement will impart a real understanding as to what makes Procurement people ‘tick',
and how best to work with them - particularly for new business purposes, and how to ensure that great PR receives the respect and remuneration that it deserves.
Course outline
This course is aimed at anyone who has to deal with Procurement from a new business perspective through to fee negotiations, and explains how best to work with them.
Trainer:
Rosie Doggett, RAD Consulting Ltd.
Rosie spent more than two decades as an account handler with agencies such as Publicis, GGT/TBWA, FCB, Saatchi & Saatchi and Borkowski. Her roles included board director, client services director, marketing director and MD.
She ran many pitches and accounts for clients including Boots, Comet, Holsten, Blockbuster, Mercedes Benz, Tiscali, McCain, Virgin Megastores, Bhs and Nurofen. Managing high profile (and often temperamental!) creative directors and sometimes difficult clients was an integral part of the job.
7 years ago Rosie was headhunted to help a large client with their marketing procurement, so jumped ship to client side and set up a marketing procurement consultancy. She works with a number of clients across all sectors including food, finance, automotive, retail, travel, fashion and alcohol - for domestic and global companies. No marketing discipline remains untouched - media, advertising, digital, POS, PR, Sales Promotion and DM.
During those 7 years Procurement has become increasingly involved with marketing budgets and pitches, and their ways of working frequently appear at odds with creative services. Rosie runs a variety of training courses for clients and agencies, including the UK's MAA's ‘Surviving Procurement' course and the EACA's (European industry body) ‘Winning with Procurement' courses. She is a Director of the MAA (Marketing Agencies Assn.), and a member of CIPS (Chartered Institute of Purchasing and Supply).
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