Planning a Strategic PR Campaign
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Price £370.00 excl. VAT
Places available: 12
Time 9:30 - 17:00
If you have problems booking this course please call our booking hotline number 01962 832542 or email firstname.lastname@example.org. Our offices are open 9am - 5.30pm Monday to Friday.
This course is designed to teach attendees how to develop their implementation and tactical planning skills into strategic PR campaign planning.
How will you benefit
Attendees will be able to:
Structure a strategic PR campaign
Make clear links between objectives, strategy and evaluation
Manage and optimise the creative process
Avoid classic pitch pitfalls
Who should attend
This course is designed for senior executives and account managers with experience of implementation and tactical planning who now wish to be able to plan a strategic PR campaign.
What will you learn
How to get a good brief
How to use the POSTAR planning tool
The difference between business and communication objectives and the link to evaluation
Managing the creative process
What makes for a successful proposal or pitch
Each attendee will receive a course workbook at the start of the course containing all the key learning and exercises. This is completed during the course and then taken away by the student for future reference
About the Trainer
Trevor Morris is Visiting Professor in Public Relations at the University of Westminster and an author, business consultant and mentor. He was formerly the CEO of Chime Public Relations, the UK's largest PR group
In over a quarter of a century in the PR industry he has successfully built and sold a major PR consultancy with margins of over 30%, been the CEO of the UK's largest PR group, worked for numerous major companies and organisations and written and lectured extensively.
He is the co-author of three books: ‘PR- a Persuasive Industry? Spin, Public Relations and the Shaping of the Modern Media', ‘Public Relations for Asia' and ‘Public Relations for New Europe' all published by Palgrave Macmillan.
Trevor's training is based on a mixture of short presentations, exercises, workshops and discussion. He does not generally use PowerPoint, preferring to encourage two way interaction and note taking by using pre-prepared workbooks