Growing Your Current Clients - How to generate more income from existing clients
Go to PR Training Hub or Social Media Training Hub for full list of training courses.
Price £215.00 excl. VAT
Places available: 12
Type: Face-to-Face
Date 15 February 2012
Time 9:30 - 11:30
Location London
.jpg)
If you have problems booking this course please call our booking hotline number 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday.
Why attend
This course asks why PR firms generally throw more resources at winning new clients than growing their existing ones. It demonstrates graphically that most firms are missing growth opportunities and identifies ‘the nine things that we all forget to do' that would deliver faster growth and greater profitability.
How attendees will benefit:
This course aims to:
-
Demonstrate how and why valuable growth opportunities with existing clients are being missed every day.
-
It shows how identify the opportunities and how to exploit them.
Who should attend
This course is aimed at those in directorial positions.
What attendees will learn:
It introduces the concept of ‘managed investment time' and how this simple idea could generate a huge return.
The session will be split 50:50 between presentation and discussion, with plenty of time for ‘Q and A'.
What materials attendees will receive
Attendees will receive a copy of the presentation used.
About the Trainer
Neil Backwith is a highly experienced business manager. He is a specialist in agency/consultancy management having spent 10 years as a client and then 22 years with Porter Novelli, rising from Account Manager to European CEO and Global Board Director. His focus on commercial skills is one which is rare in PR, directly linking agency profitability to strong time management. He is also a trained psychologist, author of the highly acclaimed book ‘Managing Professional Communications Agencies' and a Fellow of the Royal Society of Arts. He received the CIPR ‘Norman Manners' Award for PR Professional of the Year in 2007.
This course asks why PR firms generally throw more resources at winning new clients than growing their existing ones. It demonstrates graphically that most firms are missing growth opportunities and identifies ‘the nine things that we all forget to do' that would deliver faster growth and greater profitability.
Share this article
Stay in touch with PRmoment.com