Crisis Communications Management
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If you have problems booking this course please call our booking hotline number 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday.
Why attend
Research by Oxford Metrica and others shows that a client's reputation is not necessarily damaged by a crisis itself. What does harm to their share-price, sales, trade relationships, media profile, recruitment potential, government relations and standing in the community is being seen to handle the communications around a crisis badly.
Most companies will experience a business-threatening event once every five years. When it happens, clients suddenly find themselves under the media spotlight, with intense and unwelcome public attention catching them off-guard. Some firms acquit themselves well, and often acquire a better reputation in the aftermath. Others try to hide and take years to recover. A few are wiped out forever by lack of foresight.
How attendees will benefit:
Attendees will:
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Learn how to make a compelling case to clients for investment in crisis preparedness
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Gain proven rules and systems for handling stakeholder and media relations during and after a crisis
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Understand how to cut through the panic and take control of a crisis in ‘the Golden Hour'
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Be able to sell crisis preparedness programmes and acquit themselves professionally when crisis strikes a client
Who should attend:
This PRCA workshop is designed to help consultants and practitioners work with senior client management to prepare for handling crisis communications in a calm, professional and creditable manner.
What attendees will learn:
The agenda is based on case-studies and covers:
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Presenting the case for crisis communications preparation to management
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Risk analysis and contingency planning (what is likely to happen?)
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Stakeholders and audiences in a crisis: knowing who they are in advance
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Crisis procedures: roles, systems, equipment, locations, materials, handbooks
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Training, simulations, rehearsals; keeping up-to-date
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On the day: what a crisis feels like, what it looks like
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Immediate actions: seizing the initiative
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Handling media relations professionally in a crisis
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External follow-up and internal learnings
Materials
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Hard copy (or online copy) of the Powerpoint slide deck
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List of relevant books, articles, sites and blogs
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Checklists, cue-s
Trainer:
Adrian Wheeler
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